Table 3.

Examples of internal and external documents

Type of documentNote
Budget reportInternal, confidential
Price calculation listsInternal, confidential
168 annual reports of furniture wholesalers, 1999–2014Public
Slideshow presentations from lectures given by the company at universities, fairs and meetingsInternal, confidential/shown to a public
Meeting protocolsInternal, confidential
Benchmarking with competitorsInternal, confidential
All documentation, from application to presentation, from new product development projectsInternal, shared with companies taking part in the new product development process
Price lists examining the financial development of different product categoriesInternal, confidential
Sales brochuresInternal, distributed to retailers as sales material, either handed out to consumers or used by the retailer to find product information
Source: Table is made by authors

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