Table 2 Descriptive analysis and...

Table 2

Descriptive analysis and measurement model

					Convergent validity
Construct	Item	Standardised factor loading	VIF	Cronbach’s alpha (ά)	Composite reliability	Average variance extracted (AVE)
Attitude	AT1	0.816	1.509	0.745	0.849	0.653
	AT2	0.74	1.506
	AT3	0.864	1.447
Subjective norms	SN1	0.815	1.523	0.745	0.855	0.663
	SN2	0.847	1.641
	SN3	0.779	1.382
Perceived	PBC1	0.782	1.15	0.725	0.846	0.654
Behavioural	PBC2	0.91	2.2
Control	PBC3	0.892	2.2
Environmental concern	EC1	0.716	1.263	0.776	0.815	0.597
	EC2	0.859	1.32
	EC3	0.736	1.395
Ethical obligation	EO1	0.745	1.434	0.794	0.822	0.607
	EO2	0.746	1.477
	EO3	0.842	1.242
Purchase intention	PI1	0.80	1.458	0.742	0.853	0.659
	PI2	0.796	1.478
	PI3	0.839	1.49
Consumer	PB1	0.81	1.535	0.745	0.855	0.664
Purchase	PB2	0.867	1.723
Behaviour	PB3	0.764	1.374

					Convergent validity
Construct	Item	Standardised factor loading	VIF	Cronbach’s alpha (ά)	Composite reliability	Average variance extracted (AVE)
Attitude	AT1	0.816	1.509	0.745	0.849	0.653
	AT2	0.74	1.506
	AT3	0.864	1.447
Subjective norms	SN1	0.815	1.523	0.745	0.855	0.663
	SN2	0.847	1.641
	SN3	0.779	1.382
Perceived	PBC1	0.782	1.15	0.725	0.846	0.654
Behavioural	PBC2	0.91	2.2
Control	PBC3	0.892	2.2
Environmental concern	EC1	0.716	1.263	0.776	0.815	0.597
	EC2	0.859	1.32
	EC3	0.736	1.395
Ethical obligation	EO1	0.745	1.434	0.794	0.822	0.607
	EO2	0.746	1.477
	EO3	0.842	1.242
Purchase intention	PI1	0.80	1.458	0.742	0.853	0.659
	PI2	0.796	1.478
	PI3	0.839	1.49
Consumer	PB1	0.81	1.535	0.745	0.855	0.664
Purchase	PB2	0.867	1.723
Behaviour	PB3	0.764	1.374

Source(s): Authors’ calculation