Table 4

Hypotheses assessment summary

HypothesesBetaSDp-valuest-valueDecision
AT→ PI0.2460.0620.0492.14Accept
SN→ PI0.1420.0580.0152.45Accept
PBC→ PI0.1410.0540.0092.615Accept
EC→ PI0.0460.0570.4270.796Reject
EO→ PI0.4890.0550.008.963Accept
PI→ PB0.5320.0430.0012.423Accept

Note(s): AT = Attitude; SN = Subjective norms; PBC = Perceived behavioural control; EC = Environmental concern; EO = Ethical obligation; PI = Purchase Intention; PB = Purchase behaviour

Source(s): Authors’ calculation

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