Hypotheses assessment summary
| Hypotheses | Beta | SD | p-values | t-value | Decision |
|---|---|---|---|---|---|
| AT→ PI | 0.246 | 0.062 | 0.049 | 2.14 | Accept |
| SN→ PI | 0.142 | 0.058 | 0.015 | 2.45 | Accept |
| PBC→ PI | 0.141 | 0.054 | 0.009 | 2.615 | Accept |
| EC→ PI | 0.046 | 0.057 | 0.427 | 0.796 | Reject |
| EO→ PI | 0.489 | 0.055 | 0.00 | 8.963 | Accept |
| PI→ PB | 0.532 | 0.043 | 0.00 | 12.423 | Accept |
| Hypotheses | Beta | SD | Decision | ||
|---|---|---|---|---|---|
| AT→ PI | 0.246 | 0.062 | 0.049 | 2.14 | Accept |
| SN→ PI | 0.142 | 0.058 | 0.015 | 2.45 | Accept |
| PBC→ PI | 0.141 | 0.054 | 0.009 | 2.615 | Accept |
| EC→ PI | 0.046 | 0.057 | 0.427 | 0.796 | Reject |
| EO→ PI | 0.489 | 0.055 | 0.00 | 8.963 | Accept |
| PI→ PB | 0.532 | 0.043 | 0.00 | 12.423 | Accept |
Note(s): AT = Attitude; SN = Subjective norms; PBC = Perceived behavioural control; EC = Environmental concern; EO = Ethical obligation; PI = Purchase Intention; PB = Purchase behaviour
Source(s): Authors’ calculation
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.