Respondent’s information and SMEs participated in this study
| No. of SMEs | Total no. of staff | Interviewees | Est. Year | SME type | Location | Size |
|---|---|---|---|---|---|---|
| 1 | 59 | Owner and marketing manager | 2011 | Hospitality | Islamabad | Medium |
| 2 | 56 | Owner and sales manager | 1998 | Real estate | Rawalpindi | Medium |
| 3 | 61 | Owner and social media manager | 2014 | Tourism | Rawalpindi | Medium |
| 4 | 51 | Owner and PR manager | 2010 | Tourism | Islamabad | Medium |
| 5 | 57 | Owner and content manager | 2008 | Real estate | Islamabad | Medium |
| 6 | 27 | Owner and marketing manager | 2001 | Hospitality | Islamabad | Small |
| 7 | 19 | Owner and sales manager | 2004 | Real estate | Rawalpindi | Small |
| 8 | 12 | Owner and content manager | 2012 | Tourism | Rawalpindi | Small |
| 9 | 33 | Owner and PR manager | 1999 | Hospitality | Islamabad | Small |
| 10 | 28 | Owner and media manager | 2015 | Real estate | Rawalpindi | Small |
| No. of | Total no. | Interviewees | Est. Year | SME type | Location | Size |
|---|---|---|---|---|---|---|
| 1 | 59 | Owner and marketing manager | 2011 | Hospitality | Islamabad | Medium |
| 2 | 56 | Owner and sales manager | 1998 | Real estate | Rawalpindi | Medium |
| 3 | 61 | Owner and social media manager | 2014 | Tourism | Rawalpindi | Medium |
| 4 | 51 | Owner and PR manager | 2010 | Tourism | Islamabad | Medium |
| 5 | 57 | Owner and content manager | 2008 | Real estate | Islamabad | Medium |
| 6 | 27 | Owner and marketing manager | 2001 | Hospitality | Islamabad | Small |
| 7 | 19 | Owner and sales manager | 2004 | Real estate | Rawalpindi | Small |
| 8 | 12 | Owner and content manager | 2012 | Tourism | Rawalpindi | Small |
| 9 | 33 | Owner and PR manager | 1999 | Hospitality | Islamabad | Small |
| 10 | 28 | Owner and media manager | 2015 | Real estate | Rawalpindi | Small |
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