Table 1.

Respondent’s information and SMEs participated in this study

No. of
SMEs
Total no.
of staff
IntervieweesEst. YearSME typeLocationSize
159Owner and marketing manager2011HospitalityIslamabadMedium
256Owner and sales manager1998Real estateRawalpindiMedium
361Owner and social media manager2014TourismRawalpindiMedium
451Owner and PR manager2010TourismIslamabadMedium
557Owner and content manager2008Real estateIslamabadMedium
627Owner and marketing manager2001HospitalityIslamabadSmall
719Owner and sales manager2004Real estateRawalpindiSmall
812Owner and content manager2012TourismRawalpindiSmall
933Owner and PR manager1999HospitalityIslamabadSmall
1028Owner and media manager2015Real estateRawalpindiSmall
Source: Authors’ own creation

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