Table 2

Results of the measurement model

ConstructItemsMean (SD)LoadingsAVE, MSV and ASVComposite reliability
HabitHAB14.8 (1.33)0.836***0.633, 0.335 and 0.2220.873
HAB24.8 (1.33)0.840***
HAB34.7 (1.37)0.716***
HAB44.7 (1.35)0.783***
Facilitating conditionFC15.1 (1.48)0.938***0.810, 0.228 and 0.1390.944
FC25.0 (1.48)0.981***
FC35.0 (1.43)0.835***
FC44.9 (1.46)0.838***
Hedonic motivationHM13.8 (1.60)0.894***0.746, 0.498 and 0.3000.898
HM24.2 (1.52)0.881***
HM33.8 (1.65)0.814***
Performance expectancyPE14.8 (1.68)0.716***0.612, 0.486 and 0.3090.863
PE24.3 (1.39)0.815***
PE34.1 (1.31)0.785***
PE44.4 (1.35)0.810***
Effort expectancyEE14.6 (1.47)0.829***0.712, 0.362 and 0.2850.908
EE25.0 (1.47)0.844***
EE34.5 (1.51)0.855***
EE44.6 (1.45)0.848***
IncentiveINC14.4 (1.34)0.906***0.842, 0.393 and 0.2560.941
INC24.4 (1.32)0.954***
INC34.4 (1.38)0.891***
TrustTRT14.5 (1.51)0.808***0.670, 0.379 and 0.2530.910
TRT24.6 (1.45)0.834***
TRT34.4 (1.56)0.801***
TRT44.3 (1.34)0.840***
TRT54.4 (1.44)0.809***
Technology satisfactionTS14.3 (1.51)0.830***0.671, 0.486 and 0.2860.911
TS24.8 (1.70)0.793***
TS34.2 (1.57)0.757***
TS44.5 (1.48)0.907***
TS54.8 (1.62)0.802***
Continuation intentionCI14.8 (1.57)0.922***0.773, 0.498 and 0.3220.910
CI23.0 (1.63)0.946***
CI34.1 (1.78)0.758***

Note(s): *** indicates significance at 99% confidence level

Source(s): Authors’ own work

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