Table 2

Descriptive and correlation statistics

MeanSDSuccessInfo VolGoalBackersDurationReadHASEnv valueSocial valueTone PosTone NegPro AuthOpe TranCro Exp
Success0.350.48              
InfoVol904.61621.720.18             
  0.00             
Goal (USD)29,266173,8820.080.07            
  0.000.00            
Backers96.51437.980.220.200.01           
  0.000.000.65           
Duration34.1013.120.11−0.020.090.00          
  0.000.290.000.92          
Read38.4534.380.180.880.050.19−0.03         
  0.000.000.010.000.12         
HAS5.253.050.100.29−0.020.05−0.010.05        
  0.000.000.420.020.760.01        
EnvValue1.094.010.020.310.010.060.010.280.02       
  0.200.000.470.000.550.000.43       
SocialValue7.967.800.110.670.030.130.000.660.020.25      
  0.000.000.130.000.870.000.220.00      
TonePos9.6810.740.140.820.040.18−0.020.790.040.290.63     
  0.000.000.040.000.210.000.070.000.00     
ToneNeg4.673.200.050.650.070.12−0.020.630.000.270.500.62    
  0.010.000.000.000.400.000.860.000.000.00    
ProAuth6.954.290.030.010.03−0.01−0.02−0.010.000.000.00−0.01−0.01   
  0.140.690.170.470.290.770.830.830.860.750.60   
OpeTransp4.473.810.020.210.030.05−0.020.210.010.060.140.180.150.01  
  0.390.000.080.010.270.000.520.000.000.000.000.45  
CroExp−13.2516.400.850.090.030.170.050.130.08−0.02−0.030.050.03−0.02−0.01 
  0.000.000.140.000.010.000.000.290.190.000.150.340.63 
ProdQuality1.682.820.070.590.060.180.000.550.040.230.480.560.48−0.020.16−0.02
  0.000.000.000.000.960.000.030.000.000.000.000.270.000.26

Note(s): This table provides results from descriptive statistics. Here, numbers in underlineface are standard errors; Italicized correlation coefficients are significant at a p-value less than 0.05. InfoVol = Information Volume; Read = Readability; HAS = Hemmingway App Score; EnvValue = Environmental Value Orientation; SocialValue = Social Value Orientation; TonePos = Tone Positivity; ToneNeg = Tone Negativity; ProAuth = Perceived Project Authenticity; OpeTransp = Operational Transparency; CroExp = Crowdfunding Experience; ProQuality = Perceived Product quality

Source(s): Results from the authors’ own analyses

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