The contribution of this research builds on the prior ones
| Relevant research studies | Ehrenberg (1988) | East and Hammond (1996) | Dawes et al. (2021) | This research |
|---|---|---|---|---|
| Analysis of the Impact of Sociodemographic Factors on Customer Erosion | No | No | No | Yes |
| Analysis of the Impact of weight of purchase on Customer Erosion | No | Yes (some what dated) | No | Yes |
| Relevant research studies | This research | |||
|---|---|---|---|---|
| Analysis of the Impact of Sociodemographic Factors on Customer Erosion | No | No | No | Yes |
| Analysis of the Impact of weight of purchase on Customer Erosion | No | Yes (some what dated) | No | Yes |
Source:
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