Sample characteristics (sample size= 3,563)
| Segment | Sample size | % | |
|---|---|---|---|
| Householder age | −35 | 213 | 6 |
| 35 to 49 | 1,377 | 39 | |
| 50 to 64 | 1,455 | 41 | |
| >=65 | 518 | 15 | |
| Family size | 2 People | 1,078 | 30 |
| 3 People | 955 | 27 | |
| 4 People | 1,182 | 33 | |
| >=5 People | 348 | 10 | |
| Life cycle | Independent young | 45 | 1 |
| Young people no children | 139 | 4 | |
| Independent adult | 96 | 3 | |
| Adults no children | 443 | 12 | |
| Single-parent households | 353 | 10 | |
| Household children −6 | 524 | 15 | |
| Household children 6-17 | 975 | 27 | |
| Household children 17-30 | 586 | 16 | |
| Retired | 402 | 11 | |
| Social class | Low | 725 | 20 |
| Middle low | 932 | 26 | |
| Middle | 1,266 | 36 | |
| High and middle high | 640 | 18 |
| Segment | Sample size | % | |
|---|---|---|---|
| Householder age | −35 | 213 | 6 |
| 35 to 49 | 1,377 | 39 | |
| 50 to 64 | 1,455 | 41 | |
| >=65 | 518 | 15 | |
| Family size | 2 People | 1,078 | 30 |
| 3 People | 955 | 27 | |
| 4 People | 1,182 | 33 | |
| >=5 People | 348 | 10 | |
| Life cycle | Independent young | 45 | 1 |
| Young people no children | 139 | 4 | |
| Independent adult | 96 | 3 | |
| Adults no children | 443 | 12 | |
| Single-parent households | 353 | 10 | |
| Household children −6 | 524 | 15 | |
| Household children 6-17 | 975 | 27 | |
| Household children 17-30 | 586 | 16 | |
| Retired | 402 | 11 | |
| Social class | Low | 725 | 20 |
| Middle low | 932 | 26 | |
| Middle | 1,266 | 36 | |
| High and middle high | 640 | 18 |
Source:
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