Table A3 Independent variables Weight of... | Emerald Publishing

Table A3

Independent variables

Weight of purchase	Householder age (years)	Family size	Life cycle	Social class
Heavy buyer brand 1	−35	2 people	Independent youth	Upper and Upper-middle class
Medium buyers brand 1	35 to 49	3 people	Young people, no children	Middle class
Light buyers brand 1	50 to 64	4 people	Independent adult	Lower Middle Class
Heavy buyer brand 2	≥65	≥5 people	Adults no children	Lower Class
Medium buyers brand 2			Single-parent households
Light buyers brand 2			Household with children −6
Heavy buyer brand 3			Household children 6-17
Medium buyers brand 3			Household with children 17-30
Light buyers brand 3			Retired

Weight of purchase	Householder age (years)	Family size	Life cycle	Social class
Heavy buyer brand 1	−35	2 people	Independent youth	Upper and Upper-middle class
Medium buyers brand 1	35 to 49	3 people	Young people, no children	Middle class
Light buyers brand 1	50 to 64	4 people	Independent adult	Lower Middle Class
Heavy buyer brand 2	≥65	≥5 people	Adults no children	Lower Class
Medium buyers brand 2			Single-parent households
Light buyers brand 2			Household with children −6
Heavy buyer brand 3			Household children 6-17
Medium buyers brand 3			Household with children 17-30
Light buyers brand 3			Retired

Source:

Authors’ own work