Table 2

The studied companies

CaseActivity of the structure,
position on the market
No. of employees,
year of foundation
location
Main services/knowledge
1Leading clinical and research centre in Italy> 1,000
1953
Rome, Italy
Offices in major Italian cities
Diagnostics and treatment in specialist medicine; research results publication in scientific journals
2A scientific-cultural association in medical psychology
Collaborates with European research centres
> 20
1996
Rome, Italy
Research and education in medical psychology, publication in scientific journals
3Online executive MBA programme in a leading Italian university, striving to market leaders in Italy and Europe>100
> 5,000 in the university
1979
Milan, Italy
Executive MBA programmes adopted for the online Microsoft platform
4Multinational IT company
One of the leading companies, the main competitors are IBM, OpenText, which acquired the company’s innovative startups
∼ 400
2005
Head office in London, UK
Free software and enterprise content management (ECM) system for Microsoft and Unix-like operating systems; support, consulting, training and documentation for its clients
5Multinational leader in consulting; included in the top rankings of the most professional firms in the USA and worldwide, employs Nobel laurates> 4,000
1982
London, UK
Head offices in the USA and UK, offices in 29 countries
A vast range of services:
• Transactional • Operational • Financial • Legal • Political and Regulatory • Reputational
6Multinational group in online multiple insurance; awarded in Italy and UK for the best website and for the clients’ assistance. In 2017 included in the list of the best companies in Italy∼ 500 employees in Italy
> 7,000 worldwide
1999
Subsidiary in Rome, Italy opened in 2005
Head office in the UK, offices in UK, Italy, France, Spain and the USA
Multi car insurance, multiple insurance
7Digital innovation partner; in the ranking of the best 50 digital companies in London in 2015> 15
2011
London, Amsterdam and Wales
Digital innovation partner for big companies (e.g. Unilever, Admiral Group, British museum etc.) in developing new services
8Leader in Italy in online media for automotive; the company share acquired by an American multinational group∼ 50
2004
Rome, Italy
Tailor-made solutions in online advertisement and media
9World-leading interior and architecture design agency for major chain hotels, e.g. Marriot, Grand Hyatt, Sheraton, Radisson, Kempinski, etc.> 20
1999
Head office in London, UK
Tailor-made solutions in architecture and interior design
10Graphic design studio; Competes due to low prices and professional competences4
2012
London, UK
Tailor-made solutions in graphic design for Russian and UK brands
11Legal firm
Competes due to low prices and professional competences
4
1996
Rome, Italy
Tailor-made solutions in civil and administrative trials and consultancy
Source: Author’s own creation

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