Table 3

Empirical data collection of the studied cases

CaseNumber of interviews,
interviews’ location
Email exchange with additional questions;
Visits to structures
Contacts about company’s competitive position and services
Study of additional materials
Analysis of all 11 organisations’ websites
12 interviews with head doctor in the centre, > 30 years in the structure, a professor in the leading university
Rome, Italy
3 visitsContacts > 5years
21 interview with head doctor in the structure, professor in the leading university of since 2010 and an author of articles in scientific journals
1 interview with an associate researcher of a structure
Rome, Italy
3 emails 
31 interview with the director of the MBA programme, an honorary researcher at the university and director of the ICT and digital learning, developed and launched Flex EMBA since 2012
Milan, Italy
 Participation in the conference dedicated to the programme history, organisational structure and strategy, analysis of the slides and materials of the presentation
41 interview with a product development manager
London, UK
2 emails 
51interview with a senior manager in the tax and human capital department
London, UK
 Services presentation
Compared to the personal working experience in the same department of the consulting company (Big 4)
62 interviews with the co-founder of the Rome subsidiary and head of marketing and innovation
Rome, Italy
1 visitContacts for 10 years
71 interview with the co-founder
London, UK
 Analysis of the company’s presentations on innovation process and services
81 interview with the founder
1 interview with the leading photographer Rome, Italy
 Contacts for 5 years
91 interview with the senior designer London, UK4 emailsAnalysis of the published interview of the company’s founder
101 interview with the founder and leading designer of the company
London, UK
3 emails 
113 interviews with the co-founder and a lawyer of the firm
Rome, Italy
>5 visitsContacts with founders for 10 years
Source: Author’s own creation

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