Empirical data collection of the studied cases
| Case | Number of interviews, interviews’ location | Email exchange with additional questions; Visits to structures | Contacts about company’s competitive position and services Study of additional materials |
|---|---|---|---|
| Analysis of all 11 organisations’ websites | |||
| 1 | 2 interviews with head doctor in the centre, > 30 years in the structure, a professor in the leading university Rome, Italy | 3 visits | Contacts > 5years |
| 2 | 1 interview with head doctor in the structure, professor in the leading university of since 2010 and an author of articles in scientific journals 1 interview with an associate researcher of a structure Rome, Italy | 3 emails | |
| 3 | 1 interview with the director of the MBA programme, an honorary researcher at the university and director of the ICT and digital learning, developed and launched Flex EMBA since 2012 Milan, Italy | Participation in the conference dedicated to the programme history, organisational structure and strategy, analysis of the slides and materials of the presentation | |
| 4 | 1 interview with a product development manager London, UK | 2 emails | |
| 5 | 1interview with a senior manager in the tax and human capital department London, UK | Services presentation Compared to the personal working experience in the same department of the consulting company (Big 4) | |
| 6 | 2 interviews with the co-founder of the Rome subsidiary and head of marketing and innovation Rome, Italy | 1 visit | Contacts for 10 years |
| 7 | 1 interview with the co-founder London, UK | Analysis of the company’s presentations on innovation process and services | |
| 8 | 1 interview with the founder 1 interview with the leading photographer Rome, Italy | Contacts for 5 years | |
| 9 | 1 interview with the senior designer London, UK | 4 emails | Analysis of the published interview of the company’s founder |
| 10 | 1 interview with the founder and leading designer of the company London, UK | 3 emails | |
| 11 | 3 interviews with the co-founder and a lawyer of the firm Rome, Italy | >5 visits | Contacts with founders for 10 years |
| 1 | 3 visits | Contacts > 5years | |
| 2 | 3 emails | ||
| 3 | Participation in the conference dedicated to the programme history, organisational structure and strategy, analysis of the slides and materials of the presentation | ||
| 4 | 2 emails | ||
| 5 | Services presentation | ||
| 6 | 1 visit | Contacts for 10 years | |
| 7 | Analysis of the company’s presentations on innovation process and services | ||
| 8 | Contacts for 5 years | ||
| 9 | 4 emails | Analysis of the published interview of the company’s founder | |
| 10 | 3 emails | ||
| 11 | >5 visits | Contacts with founders for 10 years | |
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