Table 2.

Analytical framework for mapping the ChotuKool business model

Business model elementsBusiness model sub elementsFrugal parameters
Value propositionCompact and portable designEfficient use of materials and resources
Battery-powered operationCost-effective technology implementation
Affordable price pointReduced number of components for cost efficiency
Value creationReduced energy consumptionMinimal operational costs
Simplified architectureUse of thermoelectric cooling mechanism for cost savings
Lightweight constructionOptimisation of manufacturing processes
Value captureAffordable pricing strategyTargeted pricing for low-income consumers
Revenue from product salesSupplementary revenue streams
Cost-efficient distributionLeveraging partnerships for cost reduction
Source: Author’s own compilation

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