Table 2 SME characteristics Frequency...

Table 2

SME characteristics

		Frequency	Percent
Nairobi City County government license	Yes	378	100.0
SME category	Retail	7	1.9
	Transport	10	2.6
	Hospitality	43	11.4
	Catering	64	16.9
	Real Estate	28	7.4
	Entertainment	39	10.3
	Health Services	86	22.8
	Technology	101	26.72
	Total	378	100.0
Years of operation	Less Than 5	34	9.0
	5–9	91	24.1
	10–15	152	40.2
	16–20	89	23.5
	Over 20	12	3.2
	Total	378	100.0
The number of employees	Less Than 10	29	7.7
	11–20	79	20.9
	21–30	158	41.8
	31–40	104	27.5
	Over 40	8	2.1
	Total	378	100.0
Yearly sales turnover	Less Than 10	24	6.3
	11–20	84	22.2
	21–30	127	33.6
	31–40	118	31.2
	Over 40	25	6.6
	Total	378	100.0
DMAM tool	Web Application	199	52.6
	Mobile Application	179	47.4
	Total	378	100.0

		Frequency	Percent
Nairobi City County government license	Yes	378	100.0
SME category	Retail	7	1.9
	Transport	10	2.6
	Hospitality	43	11.4
	Catering	64	16.9
	Real Estate	28	7.4
	Entertainment	39	10.3
	Health Services	86	22.8
	Technology	101	26.72
	Total	378	100.0
Years of operation	Less Than 5	34	9.0
	5–9	91	24.1
	10–15	152	40.2
	16–20	89	23.5
	Over 20	12	3.2
	Total	378	100.0
The number of employees	Less Than 10	29	7.7
	11–20	79	20.9
	21–30	158	41.8
	31–40	104	27.5
	Over 40	8	2.1
	Total	378	100.0
Yearly sales turnover	Less Than 10	24	6.3
	11–20	84	22.2
	21–30	127	33.6
	31–40	118	31.2
	Over 40	25	6.6
	Total	378	100.0
DMAM tool	Web Application	199	52.6
	Mobile Application	179	47.4
	Total	378	100.0

Source(s): Authors