Table 1 Model results Paths β SE t p... | Emerald Publishing

Table 1

Model results

Paths	β	SE	t	p
Type of influencer → Post relevance	3.01	1.01	2.99	0.003
Healthy lifestyle → Post relevance	0.53	0.15	3.51	0.001
Type influencer*Healthy lifestyle → Post relevance	−0.57	0.18	−3.10	0.002
Brand awareness → Post relevance	0.18	0.06	2.88	0.004
Type of influencer → Brand attitude	−0.12	0.68	1.75	0.082
Healthy lifestyle → Brand attitude	0.04	0.10	0.38	0.704
Type influencer*Healthy lifestyle → Brand attitude	−0.26	0.12	−2.09	0.039
Post relevance → Brand attitude	0.46	0.06	8.13	0.000
Brand awareness → Brand attitude	0.28	0.04	6.58	0.000
Type of influencer → Purchase intention	1.20	0.88	1.36	0.175
Healthy lifestyle → Purchase intention	0.13	0.13	0.98	0.328
Type influencer*Healthy lifestyle → Purchase intention	−0.23	0.16	−1.42	0.158
Post relevance → Purchase intention	0.62	0.07	8.46	0.000
Brand awareness → Purchase intention	0.19	0.05	3.47	0.000

Paths	β	SE	t	p
Type of influencer → Post relevance	3.01	1.01	2.99	0.003
Healthy lifestyle → Post relevance	0.53	0.15	3.51	0.001
Type influencer*Healthy lifestyle → Post relevance	−0.57	0.18	−3.10	0.002
Brand awareness → Post relevance	0.18	0.06	2.88	0.004
Type of influencer → Brand attitude	−0.12	0.68	1.75	0.082
Healthy lifestyle → Brand attitude	0.04	0.10	0.38	0.704
Type influencer*Healthy lifestyle → Brand attitude	−0.26	0.12	−2.09	0.039
Post relevance → Brand attitude	0.46	0.06	8.13	0.000
Brand awareness → Brand attitude	0.28	0.04	6.58	0.000
Type of influencer → Purchase intention	1.20	0.88	1.36	0.175
Healthy lifestyle → Purchase intention	0.13	0.13	0.98	0.328
Type influencer*Healthy lifestyle → Purchase intention	−0.23	0.16	−1.42	0.158
Post relevance → Purchase intention	0.62	0.07	8.46	0.000
Brand awareness → Purchase intention	0.19	0.05	3.47	0.000

Note(s): Dependent variable = brand attitude: R² = 0.77; Dependent variable = purchase intention: R² = 0.71

Brand awareness was used as a covariate

Source(s): Table by authors