Table 2 Conditional effects at values of... | Emerald Publishing

Table 2

Conditional effects at values of the moderator

Path	Values of the moderator	Effect	t	p
Direct effect	Values of the moderator	Effect	t	p
Type of influencer → Post relevance	3.72	0.87	2.23	0.027
	5.17	0.05	0.18	0.854
	6.62	−0.77	−2.10	0.038
Type of influencer → Brand attitude	3.72	0.22	0.85	0.394
	5.17	−0.158	−0.90	0.370
	6.62	−0.54	−2.19	0.030

Path	Values of the moderator	Effect	t	p
Direct effect	Values of the moderator	Effect	t	p
Type of influencer → Post relevance	3.72	0.87	2.23	0.027
	5.17	0.05	0.18	0.854
	6.62	−0.77	−2.10	0.038
Type of influencer → Brand attitude	3.72	0.22	0.85	0.394
	5.17	−0.158	−0.90	0.370
	6.62	−0.54	−2.19	0.030

Indirect effects	Values of the moderator	Effect	CI_low	CI_high
Type of influencer → Post relevance → Brand attitude	3.72	0.40	0.03	0.79
	5.17	0.02	−0.23	0.27
	6.62	−0.36	−0.76	−0.01
Type of influencer → Post relevance → Purchase intention	3.72	0.54	0.39	1.03
	5.17	0.03	−0.30	0.38
	6.62	−0.48	−0.97	−0.01

Indirect effects	Values of the moderator	Effect	CI_low	CI_high
Type of influencer → Post relevance → Brand attitude	3.72	0.40	0.03	0.79
	5.17	0.02	−0.23	0.27
	6.62	−0.36	−0.76	−0.01
Type of influencer → Post relevance → Purchase intention	3.72	0.54	0.39	1.03
	5.17	0.03	−0.30	0.38
	6.62	−0.48	−0.97	−0.01

Note(s): Moderate mediation index (DV: Brand attitude) = −0.2609 (−0.46, −0.07); Moderate mediation index (DV: Purchase intention) = −0.3495 (−0.58, −0.11)

Source(s): Table by authors