Table 1 Measurement model – outer...

Table 1

Measurement model – outer loadings summary

Code	Item	Complete sample				Male				Female
Code	Item	OL	VIF	Kurtosis	Skewness	OL	VIF	Kurtosis	Skewness	OL	VIF	Kurtosis	Skewness
Consumer Perceived Emotional Value
CPE1	It makes me feel safe and relaxed	0.840	2.015	2.745	−0.307	0.848	1.934	2.735	0.129	0.832	2.183	3.217	−0.878
CPE2	Makes me feel happy about my booking	0.891	2.350	6.270	−0.894	0.866	2.031	6.664	−1.518	0.918	2.950	2.487	0.602
CPE3	Give me a feeling of well-being	0.880	1.842	4.621	−0.059	0.872	1.773	5.692	0.366	0.886	1.978	2.522	−0.703
Consumer Perceived Functional Value
CPF1	Provides an impression of a consistent level of quality	0.876	2.144	4.466	−0.921	0.880	2.173	5.629	−1.595	0.869	2.161	2.310	−0.062
CPF2	Represents an acceptable standard of quality	0.878	2.317	5.281	−0.147	0.884	2.491	3.148	0.453	0.875	2.355	7.343	−0.635
CPF3	Are overall of a high-value	0.901	2.168	2.802	−0.035	0.924	2.749	3.366	−0.051	0.872	1.777	2.346	−0.178
Consumer Perceived Social Value
CPS1	Give a good impression of me to other people	0.844	2.126	2.130	0.556	0.853	2.220	2.836	1.179	0.846	2.177	0.770	0.159
CPS2	Improves my social status	0.928	3.326	2.116	0.545	0.915	3.147	1.951	0.443	0.943	3.821	2.368	0.667
CPS3	Makes me socially acceptable to others	0.908	2.491	2.823	−0.991	0.899	2.215	2.366	−0.910	0.915	2.897	3.295	−1.181
Consumer Perceived Economic Value
CPV1	Represents “value” for money	0.809	1.561	3.084	−0.583	0.855	1.870	3.849	−0.892	0.743	1.323	2.530	−0.433
CPV2	Represents accurate pricing based on level of grading	0.809	1.512	2.207	−0.469	0.816	1.660	1.832	−0.432	0.813	1.397	3.132	−0.430
CPV3	When comparing what I pay to what I might get, provides me with good value	0.858	1.637	4.842	−0.227	0.888	1.917	2.444	0.325	0.822	1.433	7.728	−0.775
Green Behaviour
GRN1	The establishment limits food waste	0.752	1.730	2.156	−0.015	0.758	1.770	2.353	−0.147	0.763	1.731	1.589	0.392
GRN2	The establishment practices recycling	0.877	2.885	2.438	0.118	0.856	2.506	2.686	0.030	0.900	3.604	1.112	0.366
GRN3	The establishment applies green principles	0.888	3.320	1.372	0.352	0.894	3.283	0.300	0.244	0.890	3.678	1.633	0.127
GRN4	The establishment decreases their carbon footprint – no printing	0.866	2.877	1.730	−0.153	0.879	3.364	1.273	−0.304	0.853	2.615	2.268	−0.044
GRN5	The establishment encourages limited water use	0.757	1.822	1.203	−0.513	0.771	2.137	1.160	−0.310	0.749	1.676	1.061	−0.691
Pro-Environmental Measures
PEM 2	Water saving measures	0.712	1.481	0.943	−0.446	0.766	1.589	0.766	−0.502	0.650	1.406	0.948	−0.407
PEM 3	Waste management activities	0.786	1.721	1.658	−0.080	0.801	1.914	1.146	0.155	0.767	1.553	1.987	−0.269
PEM 4	Biological diversity management activities	0.776	1.639	1.427	−0.134	0.784	1.727	1.008	−0.328	0.761	1.564	2.045	0.133
PEM 6	Participate in policy discussions related to sustainable tourism	0.766	1.993	1.540	−0.300	0.816	2.396	1.382	0.063	0.700	1.706	1.693	−0.531
PEM 7	Involvement/commitment to CSR and community welfare	0.702	1.740	1.094	−0.029	0.721	1.917	1.509	0.060	0.675	1.576	0.624	−0.100

Code	Item	Complete sample				Male				Female
Code	Item	OL	VIF	Kurtosis	Skewness	OL	VIF	Kurtosis	Skewness	OL	VIF	Kurtosis	Skewness
Consumer Perceived Emotional Value
CPE1	It makes me feel safe and relaxed	0.840	2.015	2.745	−0.307	0.848	1.934	2.735	0.129	0.832	2.183	3.217	−0.878
CPE2	Makes me feel happy about my booking	0.891	2.350	6.270	−0.894	0.866	2.031	6.664	−1.518	0.918	2.950	2.487	0.602
CPE3	Give me a feeling of well-being	0.880	1.842	4.621	−0.059	0.872	1.773	5.692	0.366	0.886	1.978	2.522	−0.703
Consumer Perceived Functional Value
CPF1	Provides an impression of a consistent level of quality	0.876	2.144	4.466	−0.921	0.880	2.173	5.629	−1.595	0.869	2.161	2.310	−0.062
CPF2	Represents an acceptable standard of quality	0.878	2.317	5.281	−0.147	0.884	2.491	3.148	0.453	0.875	2.355	7.343	−0.635
CPF3	Are overall of a high-value	0.901	2.168	2.802	−0.035	0.924	2.749	3.366	−0.051	0.872	1.777	2.346	−0.178
Consumer Perceived Social Value
CPS1	Give a good impression of me to other people	0.844	2.126	2.130	0.556	0.853	2.220	2.836	1.179	0.846	2.177	0.770	0.159
CPS2	Improves my social status	0.928	3.326	2.116	0.545	0.915	3.147	1.951	0.443	0.943	3.821	2.368	0.667
CPS3	Makes me socially acceptable to others	0.908	2.491	2.823	−0.991	0.899	2.215	2.366	−0.910	0.915	2.897	3.295	−1.181
Consumer Perceived Economic Value
CPV1	Represents “value” for money	0.809	1.561	3.084	−0.583	0.855	1.870	3.849	−0.892	0.743	1.323	2.530	−0.433
CPV2	Represents accurate pricing based on level of grading	0.809	1.512	2.207	−0.469	0.816	1.660	1.832	−0.432	0.813	1.397	3.132	−0.430
CPV3	When comparing what I pay to what I might get, provides me with good value	0.858	1.637	4.842	−0.227	0.888	1.917	2.444	0.325	0.822	1.433	7.728	−0.775
Green Behaviour
GRN1	The establishment limits food waste	0.752	1.730	2.156	−0.015	0.758	1.770	2.353	−0.147	0.763	1.731	1.589	0.392
GRN2	The establishment practices recycling	0.877	2.885	2.438	0.118	0.856	2.506	2.686	0.030	0.900	3.604	1.112	0.366
GRN3	The establishment applies green principles	0.888	3.320	1.372	0.352	0.894	3.283	0.300	0.244	0.890	3.678	1.633	0.127
GRN4	The establishment decreases their carbon footprint – no printing	0.866	2.877	1.730	−0.153	0.879	3.364	1.273	−0.304	0.853	2.615	2.268	−0.044
GRN5	The establishment encourages limited water use	0.757	1.822	1.203	−0.513	0.771	2.137	1.160	−0.310	0.749	1.676	1.061	−0.691
Pro-Environmental Measures
PEM 2	Water saving measures	0.712	1.481	0.943	−0.446	0.766	1.589	0.766	−0.502	0.650	1.406	0.948	−0.407
PEM 3	Waste management activities	0.786	1.721	1.658	−0.080	0.801	1.914	1.146	0.155	0.767	1.553	1.987	−0.269
PEM 4	Biological diversity management activities	0.776	1.639	1.427	−0.134	0.784	1.727	1.008	−0.328	0.761	1.564	2.045	0.133
PEM 6	Participate in policy discussions related to sustainable tourism	0.766	1.993	1.540	−0.300	0.816	2.396	1.382	0.063	0.700	1.706	1.693	−0.531
PEM 7	Involvement/commitment to CSR and community welfare	0.702	1.740	1.094	−0.029	0.721	1.917	1.509	0.060	0.675	1.576	0.624	−0.100

Note(s): CPE = Consumer Perceived Emotional Value; CPF = Consumer Perceived Functional Value; CPS = Consumer Perceived Social Value; CPV = Consumer Perceived Value for Money; GRN = Green Behaviour; PEM = Pro-Environmental Measures; OL = Outer Loading; VIF = Variance inflation factor

Source(s): Table by authors

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