Table 2 Measurement model – reliability...

Table 2

Measurement model – reliability and validity summary

Item	Complete			Male			Female
Item	Alpha (α)	CR	AVE	Alpha (α)	CR	AVE	Alpha (α)	CR	AVE
CPE	0.842	0.904	0.758	0.829	0.897	0.744	0.856	0.911	0.773
CPF	0.862	0.915	0.783	0.878	0.925	0.803	0.844	0.905	0.760
CPS	0.875	0.922	0.799	0.869	0.919	0.791	0.886	0.929	0.814
CPV	0.767	0.865	0.682	0.814	0.889	0.728	0.706	0.836	0.629
GRN	0.886	0.917	0.689	0.889	0.919	0.694	0.888	0.919	0.694
SUST	0.805	0.865	0.561	0.837	0.885	0.605	0.757	0.837	0.507

Item	Complete			Male			Female
Item	Alpha (α)	CR	AVE	Alpha (α)	CR	AVE	Alpha (α)	CR	AVE
CPE	0.842	0.904	0.758	0.829	0.897	0.744	0.856	0.911	0.773
CPF	0.862	0.915	0.783	0.878	0.925	0.803	0.844	0.905	0.760
CPS	0.875	0.922	0.799	0.869	0.919	0.791	0.886	0.929	0.814
CPV	0.767	0.865	0.682	0.814	0.889	0.728	0.706	0.836	0.629
GRN	0.886	0.917	0.689	0.889	0.919	0.694	0.888	0.919	0.694
SUST	0.805	0.865	0.561	0.837	0.885	0.605	0.757	0.837	0.507

Note(s): CPE = Consumer Perceived Emotional Value; CPF = Consumer Perceived Functional Value; CPS = Consumer Perceived Social Value; CPV = Consumer Perceived Value for Money; GRN = Green Behaviour; Alpha = Cronbach Alpha; CR=Composite Reliability; AVE = Average Variance Extracted

Source(s): Table by authors

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