Table 3 Structural model explanatory...

Table 3

Structural model explanatory power

Variable	Complete		Male		Female
Variable	R²	Q²	R²	Q²	R²	Q²
CPE	0.119	0.095	0.129	0.084	0.102	0.079
CPF	0.075	0.058	0.032	0.021	0.139	0.099
CPS	0.157	0.103	0.145	0.083	0.169	0.119
CPV	0.123	0.081	0.106	0.067	0.140	0.079
GRN	0.266	0.260	0.289	0.281	0.254	0.239

Variable	Complete		Male		Female
Variable	R²	Q²	R²	Q²	R²	Q²
CPE	0.119	0.095	0.129	0.084	0.102	0.079
CPF	0.075	0.058	0.032	0.021	0.139	0.099
CPS	0.157	0.103	0.145	0.083	0.169	0.119
CPV	0.123	0.081	0.106	0.067	0.140	0.079
GRN	0.266	0.260	0.289	0.281	0.254	0.239

Note(s): CPE = Consumer Perceived Emotional Value; CPF = Consumer Perceived Functional Value; CPS = Consumer Perceived Social Value; CPV = Consumer Perceived Value for Money; GRN = Green Behaviour; R² – Coefficient of 0.19 = Weak; 0.23 = Medium; 0.67 = Substantial; Q² – Predictive power of > 0.000

Source(s): Table by authors

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