Table A5 Discriminate validity –...

Table A5

Discriminate validity – heterotrait-monotrait ratio of correlations (HTMT)

	CPE	CPF	CPS	CPV	GRN
Complete
CPE
CPF	0.616
CPS	0.557	0.556
CPV	0.843	0.621	0.588
GRN	0.326	0.257	0.404	0.380
PEM	0.383	0.308	0.396	0.384	0.606
Male
CPE
CPF	0.646
CPS	0.640	0.589
CPV	0.855	0.551	0.629
GRN	0.379	0.176	0.398	0.346
PEM	0.375	0.222	0.374	0.351	0.614
Female
CPE
CPF	0.571
CPS	0.487	0.534
CPV	0.831	0.716	0.558
GRN	0.277	0.364	0.407	0.438
PEM	0.386	0.421	0.438	0.428	0.612

	CPE	CPF	CPS	CPV	GRN
Complete
CPE
CPF	0.616
CPS	0.557	0.556
CPV	0.843	0.621	0.588
GRN	0.326	0.257	0.404	0.380
PEM	0.383	0.308	0.396	0.384	0.606
Male
CPE
CPF	0.646
CPS	0.640	0.589
CPV	0.855	0.551	0.629
GRN	0.379	0.176	0.398	0.346
PEM	0.375	0.222	0.374	0.351	0.614
Female
CPE
CPF	0.571
CPS	0.487	0.534
CPV	0.831	0.716	0.558
GRN	0.277	0.364	0.407	0.438
PEM	0.386	0.421	0.438	0.428	0.612

Note(s): CPE = Consumer Perceived Emotional Value; CPF = Consumer Perceived Functional Value; CPS = Consumer Perceived Social Value; CPV = Consumer Perceived Value for Money; GRN = Green Behaviour; PEM = Pro-Environmental Measures

Source(s): Table by authors

[ViewLarge]