Table 1 The information matrix... | Emerald Publishing

Table 1

The information matrix

Information type	Information pieces	Venture A	Venture B	Venture C
Neutral information	Average age of the founding team	35–40 years	35–40 years	35–40 years
	External investors: yes, if there is at least one investor	Yes	Yes	Yes
	Entrepreneurial experience: yes, if at least one of the members of the founding team has entrepreneurial experience	Yes	Yes	Yes
	Large city: yes, if the start-up will be based in a large city	Yes	Yes	Yes
	Year of the formal foundation	2021	2021	2021
	Industry	Financial and management consulting	Financial and management consulting	Financial and management consulting
	Projected number of employees in one year	3–6	3–6	3–6
	Legal form	Limited liability company	Limited liability company	Limited liability company
Social value creation	Occupational health and safety	Good	Acceptable	Acceptable
	Family friendly workplace	Outstanding	Needs improvement	Needs improvement
	Support of non-profit organizations	Good	Acceptable	Acceptable
	Employees’ participation in the decision-making processes	Outstanding	Needs improvement	Needs improvement
Entrepreneurial value creation	Expected growth in the number of employees in the next three years	Acceptable	Good	Acceptable
	Return on sales in the first year	Needs improvement	Outstanding	Needs improvement
	Expected market share increase in the next two year	Acceptable	Good	Acceptable
	Return on assets in the first year	Needs improvement	Outstanding	Needs improvement

Information type	Information pieces	Venture A	Venture B	Venture C
Neutral information	Average age of the founding team	35–40 years	35–40 years	35–40 years
	External investors: yes, if there is at least one investor	Yes	Yes	Yes
	Entrepreneurial experience: yes, if at least one of the members of the founding team has entrepreneurial experience	Yes	Yes	Yes
	Large city: yes, if the start-up will be based in a large city	Yes	Yes	Yes
	Year of the formal foundation	2021	2021	2021
	Industry	Financial and management consulting	Financial and management consulting	Financial and management consulting
	Projected number of employees in one year	3–6	3–6	3–6
	Legal form	Limited liability company	Limited liability company	Limited liability company
Social value creation	Occupational health and safety	Good	Acceptable	Acceptable
	Family friendly workplace	Outstanding	Needs improvement	Needs improvement
	Support of non-profit organizations	Good	Acceptable	Acceptable
	Employees’ participation in the decision-making processes	Outstanding	Needs improvement	Needs improvement
Entrepreneurial value creation	Expected growth in the number of employees in the next three years	Acceptable	Good	Acceptable
	Return on sales in the first year	Needs improvement	Outstanding	Needs improvement
	Expected market share increase in the next two year	Acceptable	Good	Acceptable
	Return on assets in the first year	Needs improvement	Outstanding	Needs improvement

Note: The rows and columns of the matrix were presented in a randomized order to each participant

Source: Authors’ own work