Table 1 Convergent validity, internal... | Emerald Publishing

Table 1

Convergent validity, internal consistency and discriminant validity

Constructs	AC	CR (rho_a)	CR (rho_c)	AVE	1	2	3	4	5	6	7
Intention to pay more	0.928	0.930	0.965	0.932	0.966
Intention to revisit	0.789	0.834	0.903	0.823	0.769	0.907
Customer satisfaction	0.960	0.961	0.974	0.926	0.688	0.704	0.963
Sensory perception	0.807	0.818	0.859	0.512	0.553	0.417	0.606	0.685
Emotional value	0.953	0.953	0.970	0.914	0.667	0.645	0.824	0.680	0.956
Functional value	0.833	0.933	0.893	0.737	0.451	0.447	0.512	0.344	0.490	0.859
Word of mouth	0.929	0.932	0.955	0.876	0.687	0.730	0.896	0.580	0.803	0.536	0.936

Constructs	AC	CR (rho_a)	CR (rho_c)	AVE	1	2	3	4	5	6	7
Intention to pay more	0.928	0.930	0.965	0.932	0.966
Intention to revisit	0.789	0.834	0.903	0.823	0.769	0.907
Customer satisfaction	0.960	0.961	0.974	0.926	0.688	0.704	0.963
Sensory perception	0.807	0.818	0.859	0.512	0.553	0.417	0.606	0.685
Emotional value	0.953	0.953	0.970	0.914	0.667	0.645	0.824	0.680	0.956
Functional value	0.833	0.933	0.893	0.737	0.451	0.447	0.512	0.344	0.490	0.859
Word of mouth	0.929	0.932	0.955	0.876	0.687	0.730	0.896	0.580	0.803	0.536	0.936

Source(s): Authors’ own creation