Table 2 Structural model results... | Emerald Publishing

Table 2

Structural model results

Hypotheses	VIF	Standard deviation	p-value	Conclusion
Effect on emotional value (⁠ $R^{2}$ 0,463) H1. Sensory perception → Emotional value	1.000	0.0033	0.000	Supported
Effect on functional value (⁠ $R^{2}$ 0,119) H2. Sensory perception → Functional value	1.000	0.062	0.000	Supported
Effect on customer satisfaction (⁠ $R^{2} 0.695)$ H3. Emotional value → Customer satisfaction	1.315	0.047	0.000	Supported
Effect on customer satisfaction (⁠ $R^{2} 0.695)$ H4. Functional value → Customer satisfaction	1.315	0.060	0.0018	Supported
Effect on WOM $(R^{2} 0, 803)$ H5. Customer satisfaction → Word of mouth	1.000	0.024	0.000	Supported
Effect on intention to revisit $(R^{2} 0, 496)$ H6. Customer satisfaction → Intention to revisit	1.000	0.056	0.000	Supported
Effect on intention to pay more $(R^{2} 0.474)$ H7. Customer Satisfaction → Intention to pay more	1.000	0.046	0.000	Supported

Hypotheses	VIF	Standard deviation	p-value	Conclusion
Effect on emotional value ( $R^{2}$ 0,463)H1. Sensory perception → Emotional value	1.000	0.0033	0.000	Supported
Effect on functional value ( $R^{2}$ 0,119)H2. Sensory perception → Functional value	1.000	0.062	0.000	Supported
Effect on customer satisfaction ( $R^{2} 0.695)$ H3. Emotional value → Customer satisfaction	1.315	0.047	0.000	Supported
Effect on customer satisfaction ( $R^{2} 0.695)$ H4. Functional value → Customer satisfaction	1.315	0.060	0.0018	Supported
Effect on WOM $(R^{2} 0, 803)$ H5. Customer satisfaction → Word of mouth	1.000	0.024	0.000	Supported
Effect on intention to revisit $(R^{2} 0, 496)$ H6. Customer satisfaction → Intention to revisit	1.000	0.056	0.000	Supported
Effect on intention to pay more $(R^{2} 0.474)$ H7. Customer Satisfaction → Intention to pay more	1.000	0.046	0.000	Supported

Source(s): Authors’ own creation