Items and factor loadings
| Item | Factor loading |
|---|---|
| S1- Materials associated with the service (such as pamphlets/statements, menus) are visually appealing and getting attention | 0.415 |
| S2- The internal and external decoration was attractive and attention getting | 0.662 |
| S3- The establishment emanated a pleasant and interesting smell | 0.658 |
| S4- The tastes of the products matched my expectation | 0.658 |
| S5- The flavours of the products were typically regional/local and difficult to find in other restaurants outside this region | 0.477 |
| S6- The products offered for eating were fresh | 0.655 |
| S7- The containers in which the products were delivered were clean and practical | 0.688 |
| S8-The auditory (music) system offered relaxing and pleasant atmosphere | 0.476 |
| S9- The furniture in the establishment was comfortable | 0.795 |
| S10- The texture of the establishment’s furniture was pleasant | 0.794 |
| VE1- I enjoy being in this establishment | 0.962 |
| VE2- This establishment makes me feel good | 0.969 |
| VE3- This establishment makes me revisit it | 0.937 |
| VF1- The products offered by the establishment are reasonably priced | 0.916 |
| VF2- In this establishment I receive a good price/quality proposal for the products. | 0.913 |
| VF3- This establishment is economical | 0.741 |
| SAT1- I am satisfied with my decision to get some products/visit here | 0.954 |
| SAT2- Taking everything into consideration, I really liked this restaurant | 0.973 |
| SAT3- Taking everything into account, the establishment’s service meets my expectations | 0.961 |
| WOM1- I will say positive things about this restaurant to other people | 0.952 |
| WOM2- I will encourage friends and relatives to visit this restaurant | 0.915 |
| WOM3- I will recommend it to someone who seeks my advice | 0.940 |
| IR1- I consider this restaurant as my first option | 0.880 |
| IR2- I intend to continue eating at this restaurant soon | 0.934 |
| IP1- I will continue to buy products from this restaurant, even if the prices increase slightly | 0.964 |
| IP2- I don’t mind paying more for the benefits I currently receive from this restaurant | 0.968 |
| Item | Factor loading |
|---|---|
| S1- Materials associated with the service (such as pamphlets/statements, menus) are visually appealing and getting attention | |
| S2- The internal and external decoration was attractive and attention getting | 0.662 |
| S3- The establishment emanated a pleasant and interesting smell | 0.658 |
| S4- The tastes of the products matched my expectation | 0.658 |
| S5- The flavours of the products were typically regional/local and difficult to find in other restaurants outside this region | |
| S6- The products offered for eating were fresh | 0.655 |
| S7- The containers in which the products were delivered were clean and practical | 0.688 |
| S8-The auditory (music) system offered relaxing and pleasant atmosphere | |
| S9- The furniture in the establishment was comfortable | 0.795 |
| S10- The texture of the establishment’s furniture was pleasant | 0.794 |
| VE1- I enjoy being in this establishment | 0.962 |
| VE2- This establishment makes me feel good | 0.969 |
| VE3- This establishment makes me revisit it | 0.937 |
| VF1- The products offered by the establishment are reasonably priced | 0.916 |
| VF2- In this establishment I receive a good price/quality proposal for the products. | 0.913 |
| VF3- This establishment is economical | 0.741 |
| SAT1- I am satisfied with my decision to get some products/visit here | 0.954 |
| SAT2- Taking everything into consideration, I really liked this restaurant | 0.973 |
| SAT3- Taking everything into account, the establishment’s service meets my expectations | 0.961 |
| WOM1- I will say positive things about this restaurant to other people | 0.952 |
| WOM2- I will encourage friends and relatives to visit this restaurant | 0.915 |
| WOM3- I will recommend it to someone who seeks my advice | 0.940 |
| IR1- I consider this restaurant as my first option | 0.880 |
| IR2- I intend to continue eating at this restaurant soon | 0.934 |
| IP1- I will continue to buy products from this restaurant, even if the prices increase slightly | 0.964 |
| IP2- I don’t mind paying more for the benefits I currently receive from this restaurant | 0.968 |
Note(s): Italic numbers indicate those items deleted as their factor loading are below 0.7 (Hair et al., 2017)
Source(s): Authors’ own creation
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