Table 1 Key informant information Code...

Table 1

Key informant information

Code	Key informant criteria	No. Key informants	Code and position
GO	Government officials and Heads of organization members, participants must have a minimum of 2 years of experience working in government roles related to management within the area before data collection	6	GO1 Head of Organization
			GO2 Officer
			GO3 Head of Department
			GO4 Officer
			GO5 Trainee
			GO6 Politician
BO	Business Owner and employees, participants must have at least 6 months of experience in businesses related to tourism within the study area before data collection	8	BO1 Business Owner
			BO2 Business Owner
			BO3 Café Owner
			BO4 Restaurant Staff
			BO5 Grocery Shop Owner
			BO6 Rural merchandiser
			BO7 Barista
			BO8 Café Owner
CM	Local community leader (Kam-Nun, or Phu-Yai Ban) Team leaders or group members, and village chiefs, must have at least 2 years of leadership experience relevant to the area before data collection	5	CM1 Tourism Community Leader
			CM2 Tourism Team Member
			CM3 Concept Farm Owner
			CM4 Tourism Team Member
			CM5 Former Rural Leader
LC	Farmer or local resident, residents of the Muang Kaen area in Mae Taeng District, Chiang Mai Province. They should have lived or worked in the area for more than 3 years before data collection	9	LC1 Grocery shop/Farmer
			LC2 Farmer
			LC3 Farmer
			LC4 Farmer
			LC5 Farmer
			LC6 Farmer
			LC7 Farmer
			LC8 Farmer
			LC9 Farmer

Code	Key informant criteria	No. Key informants	Code and position
GO	Government officials and Heads of organization members, participants must have a minimum of 2 years of experience working in government roles related to management within the area before data collection	6	GO1 Head of Organization
			GO2 Officer
			GO3 Head of Department
			GO4 Officer
			GO5 Trainee
			GO6 Politician
BO	Business Owner and employees, participants must have at least 6 months of experience in businesses related to tourism within the study area before data collection	8	BO1 Business Owner
			BO2 Business Owner
			BO3 Café Owner
			BO4 Restaurant Staff
			BO5 Grocery Shop Owner
			BO6 Rural merchandiser
			BO7 Barista
			BO8 Café Owner
CM	Local community leader (Kam-Nun, or Phu-Yai Ban) Team leaders or group members, and village chiefs, must have at least 2 years of leadership experience relevant to the area before data collection	5	CM1 Tourism Community Leader
			CM2 Tourism Team Member
			CM3 Concept Farm Owner
			CM4 Tourism Team Member
			CM5 Former Rural Leader
LC	Farmer or local resident, residents of the Muang Kaen area in Mae Taeng District, Chiang Mai Province. They should have lived or worked in the area for more than 3 years before data collection	9	LC1 Grocery shop/Farmer
			LC2 Farmer
			LC3 Farmer
			LC4 Farmer
			LC5 Farmer
			LC6 Farmer
			LC7 Farmer
			LC8 Farmer
			LC9 Farmer

Source(s): Authors’ own work

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