Table 3 Research gaps and future... | Emerald Publishing

Table 3

Research gaps and future research lines

Themes	Potential future research lines
Business intelligence and competitiveness	Using business intelligence tools, like predictive analytics and decision support systems, to craft data-driven strategies that enhance competitiveness and market positioning
Governance and competitiveness	Implementing AI-enabled governance models for tracking and boosting tourism resilience, especially in crisis management and recovery
Tourism and the shadow economy	- Investigating the shadow economy’s effect on tourism development and its interplay with sustainability - Deploying advanced econometric modelling and data analytics to uncover the impact of the shadow economy on tourism sustainability and competitiveness
Artificial intelligence (AI) and big data	- Role of AI in enhancing tourism decision-making and competitiveness - Using AI-driven social media analytics to understand and shape responsible tourist behaviour and promote sustainability initiatives - Utilising big data analytics to improve service quality, personalisation, and overall tourism experiences
Sustainability and tourism	- Utilising smart city technologies and IoT to facilitate the sharing economy and promote resource-efficient, sustainable tourism solutions - Exploring innovative financing mechanisms for SMEs within the tourism sector to support sustainable growth - Analysing shifts in tourist behaviour toward sustainable consumption patterns - The use of social media to promote sustainable tourism and influence responsible tourist behaviour
Hospitality and innovation	- The impact of technological innovations on hospitality management, especially in the context of sustainability and resilience - Exploring the integration of Internet of Things (IoT) and AI-driven automation to streamline operations and improve guest experiences while ensuring sustainability

Themes	Potential future research lines
Business intelligence and competitiveness	Using business intelligence tools, like predictive analytics and decision support systems, to craft data-driven strategies that enhance competitiveness and market positioning
Governance and competitiveness	Implementing AI-enabled governance models for tracking and boosting tourism resilience, especially in crisis management and recovery
Tourism and the shadow economy	- Investigating the shadow economy’s effect on tourism development and its interplay with sustainability - Deploying advanced econometric modelling and data analytics to uncover the impact of the shadow economy on tourism sustainability and competitiveness
Artificial intelligence (AI) and big data	- Role of AI in enhancing tourism decision-making and competitiveness - Using AI-driven social media analytics to understand and shape responsible tourist behaviour and promote sustainability initiatives - Utilising big data analytics to improve service quality, personalisation, and overall tourism experiences
Sustainability and tourism	- Utilising smart city technologies and IoT to facilitate the sharing economy and promote resource-efficient, sustainable tourism solutions - Exploring innovative financing mechanisms for SMEs within the tourism sector to support sustainable growth - Analysing shifts in tourist behaviour toward sustainable consumption patterns - The use of social media to promote sustainable tourism and influence responsible tourist behaviour
Hospitality and innovation	- The impact of technological innovations on hospitality management, especially in the context of sustainability and resilience - Exploring the integration of Internet of Things (IoT) and AI-driven automation to streamline operations and improve guest experiences while ensuring sustainability

Source(s): Own elaboration