Table 1 Main theories of PEB in tourism... | Emerald Publishing

Table 1

Main theories of PEB in tourism

Theories	Articles
Theory of planned behavior	Han et al. (2010), Kim and Han (2010), Greaves et al. (2013), Chen and Tung (2014), Park and Ha (2014), Han (2015), Han and Yoon (2015), Gao et al. (2016), Chen and Hung, 2016, Han et al. (2017), Lanzini and Khan (2017), Shin et al. (2018), Wang et al. (2018), Kim et al. (2019), Liu et al. (2020), Shalender and Sharma (2021), Patwary et al. (2023), Wang et al. (2024)
Green consumer values	Han et al. (2015), Han et al. (2017), Wang et al. (2018), Han et al. (2019), Verma et al. (2019), Gupta et al. (2019), Han (2020), He and Filimonau (2020), Tan et al. (2020), Sarmento and Loureiro (2021), Wang et al. (2021), Fauzi et al. (2023), Wang et al. (2023), Ribeiro et al. (2023), Chaturvedi et al. (2024)
Norm activation model	Han and Hwang (2016), Han et al. (2017), Han et al. (2018a, b, c), Park et al. (2018), Kim and Kim (2018), Han et al. (2019), Li and Wu (2019), Han (2020), Denley et al. (2020), Tang et al. (2021), Yan and Chai (2021), O'Connor and Assaker (2022), Kang (2022), Chi et al. (2023), Dada et al. (2024)
Value-belief-norm	Han (2015), Han and Hwang (2017a, b), Han et al. (2018a, b, c), Park et al. (2018), Landon et al. (2018), Gupta et al. (2019), Hwang et al. (2020), Denley et al. (2020), Sharma et al. (2021), Le et al. (2021), Sarmento and Loureiro (2021), Lee et al. (2021), Zarey et al. (2021), He et al. (2023), Waris et al. (2024)
Classical expectancy theory of motivation	Horng et al. (2014), Moghimehfar and Halpenny (2016), Kiatkawsin and Han (2017), Geng et al. (2017), Li and Wu (2019), Zhang and Huang (2019), Pham et al. (2019), Wang et al. (2020a, b), Wang et al. (2021), Ettinger et al. (2021), Zhu et al. (2022), Tang et al. (2022), D’Árco et al. (2023), Ekelund and Bergquist (2023), Lee and Lee (2024), Zong and Fukushige (2024)
Moral disengagement	Wu et al. (2021b), Vespestad et al. (2023), Zhao et al. (2024)
Contingent valuation model	Rodríguez-Oromendía et al. (2013), McCreary et al. (2018), Jin et al. (2019), Zydroń et al. (2020), Martin Barroso et al. (2022), Hoang et al. (2022), Juutinen et al. (2022), Linnes et al. (2022), Panwanitdumrong and Chen (2022), Xu et al. (2023)

Theories	Articles
Theory of planned behavior	Han et al. (2010), Kim and Han (2010), Greaves et al. (2013), Chen and Tung (2014), Park and Ha (2014), Han (2015), Han and Yoon (2015), Gao et al. (2016), Chen and Hung, 2016, Han et al. (2017), Lanzini and Khan (2017), Shin et al. (2018), Wang et al. (2018), Kim et al. (2019), Liu et al. (2020), Shalender and Sharma (2021), Patwary et al. (2023), Wang et al. (2024)
Green consumer values	Han et al. (2015), Han et al. (2017), Wang et al. (2018), Han et al. (2019), Verma et al. (2019), Gupta et al. (2019), Han (2020), He and Filimonau (2020), Tan et al. (2020), Sarmento and Loureiro (2021), Wang et al. (2021), Fauzi et al. (2023), Wang et al. (2023), Ribeiro et al. (2023), Chaturvedi et al. (2024)
Norm activation model	Han and Hwang (2016), Han et al. (2017), Han et al. (2018a, b, c), Park et al. (2018), Kim and Kim (2018), Han et al. (2019), Li and Wu (2019), Han (2020), Denley et al. (2020), Tang et al. (2021), Yan and Chai (2021), O'Connor and Assaker (2022), Kang (2022), Chi et al. (2023), Dada et al. (2024)
Value-belief-norm	Han (2015), Han and Hwang (2017a, b), Han et al. (2018a, b, c), Park et al. (2018), Landon et al. (2018), Gupta et al. (2019), Hwang et al. (2020), Denley et al. (2020), Sharma et al. (2021), Le et al. (2021), Sarmento and Loureiro (2021), Lee et al. (2021), Zarey et al. (2021), He et al. (2023), Waris et al. (2024)
Classical expectancy theory of motivation	Horng et al. (2014), Moghimehfar and Halpenny (2016), Kiatkawsin and Han (2017), Geng et al. (2017), Li and Wu (2019), Zhang and Huang (2019), Pham et al. (2019), Wang et al. (2020a, b), Wang et al. (2021), Ettinger et al. (2021), Zhu et al. (2022), Tang et al. (2022), D’Árco et al. (2023), Ekelund and Bergquist (2023), Lee and Lee (2024), Zong and Fukushige (2024)
Moral disengagement	Wu et al. (2021b), Vespestad et al. (2023), Zhao et al. (2024)
Contingent valuation model	Rodríguez-Oromendía et al. (2013), McCreary et al. (2018), Jin et al. (2019), Zydroń et al. (2020), Martin Barroso et al. (2022), Hoang et al. (2022), Juutinen et al. (2022), Linnes et al. (2022), Panwanitdumrong and Chen (2022), Xu et al. (2023)

Source(s): Own elaboration