Table 2.

Top 10 most cited research articles within the literature about maximizing in consumer behavior

AuthorsArticle sourceCitations count
Schwartz et al. (2002) Journal of Personality and Social Psychology1,043
Scheibehenne et al. (2010) Journal of Consumer Research561
Iyengar et al. (2006) Psychological Science391
Carter and Gilovich (2010) Journal of Personality and Social Psychology271
Vul et al. (2014) Cognitive Science225
Diehl and Poynor (2010) Journal of Marketing Research193
Nenkov et al. (2008) Judgment and Decision Making182
Haynes (2009) Psychology and Marketing138
Diab et al. (2008) Judgment and Decision Making125
Scheibehenne et al. (2010) Psychology and Marketing124

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