Table 3.

List of countries which published literature on maximizing in consumer behaviour

CountriesStudies conductedExemplar studies
USA50Diab et al. (2008), Hsee et al. (2013), Levav et al. (2012), Ma and Roese, (2014), Misuraca et al. (2016), Mogilner et al. (2013), Nenkov et al. (2008), Newman et al. (2018), Parker et al. (2007), Polman, (2010), Purvis et al. (2011), Schwartz et al. (2002), Simonson and Sela (2011), Simpson et al. (2008), Sims et al. (2013), Sparks et al. (2012), Vul et al. (2014), Weaver et al. (2015), Worthy et al. (2014) 
Australia1(Chan and Wang, 2018)
Chile2Moyano-Díaz et al. (2014), Moyano-Díaz and Mendoza-Llanos (2021) 
China9Cheng et al. (2018), Goldsmith et al. (2018), Luan et al. (2018), Luan and Li (2017), Mao (2016), Peng et al. (2018), Zheng et al. (2015), Zhu et al. (2022) 
Cross cultural3Kokkoris (2019), Oishi et al. (2014), Oren et al. (2018) 
Europe13Dewberry et al. (2013), Harris et al. (2021), Kokkoris (2019), Lai (2011), Lemmen et al. (2022), Lenton and Francesconi (2010), Misuraca et al. (2015), Traczyk et al. (2018) 
India1Kumari et al. (2022) 
Online panel (mturk, ORSEE, turkpriome, etc.)16Ashby (2017), Brannon and Soltwisch (2017), Cheek and Goebel (2020), Hassan et al. (2020), Hsieh and Yalch (2020), Jekel et al. (2014), Kamiya et al. (2021), Kim (2022), Kim and Miller (2017), Kokkoris (2016, 2018), Nardini and Sela (2019) 
Non-empirical3Belli et al. (2021), Chernev et al. (2012), Misuraca and Fasolo (2018) 
Taiwan1Tang et al. (2017) 
Grand total99 

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