Table 4. Predominant research methods... | Emerald Publishing

Table 4.

Predominant research methods used within literature pertaining to maximizing

Research methods	Studies conducted	Exemplar studies
Experimental research	60	Hsee et al. (2013), Cheng et al. (2018), Kamiya et al. (2021), Kim and Miller (2017), Luan et al. (2022), Ashby (2017), Xia and Bechwati (2021), Carter and Gilovich (2010), Kumari et al. (2022), Polman (2010)
Mixed method	1	Cheng et al. (2018)
Conceptual	3	Belli et al. (2021), Scheibehenne et al. (2010)
Survey method	35	Besharat et al. (2014), Kokkoris (2019), Lai (2011), Belli et al. (2021), Iyengar et al. (2006), Misuraca et al. (2015, 2016), Nenkov et al. (2008), Oishi et al. (2014), Oren et al. (2018)
Grand total	99

Research methods	Studies conducted	Exemplar studies
Experimental research	60	Hsee et al. (2013), Cheng et al. (2018), Kamiya et al. (2021), Kim and Miller (2017), Luan et al. (2022), Ashby (2017), Xia and Bechwati (2021), Carter and Gilovich (2010), Kumari et al. (2022), Polman (2010)
Mixed method	1	Cheng et al. (2018)
Conceptual	3	Belli et al. (2021), Scheibehenne et al. (2010)
Survey method	35	Besharat et al. (2014), Kokkoris (2019), Lai (2011), Belli et al. (2021), Iyengar et al. (2006), Misuraca et al. (2015, 2016), Nenkov et al. (2008), Oishi et al. (2014), Oren et al. (2018)
Grand total	99