Future research directions
| Section | Research gap or direction |
|---|---|
| Mechanisms of maximizing | Explore how maximizers navigate the simultaneous activation of BIS and BAS in real-time decision-making. Investigate external factors like the decision-making context in modulating these systems |
| Antecedents and moderators of maximizing | Study how time pressure interacts with BIS sensitivity and task complexity in real-time decision-making. Explore the long-term effects of personality traits such as neuroticism on maximizing behavior |
| Consequences of maximizing | Examine how decision aids or simplifying decision environments could mitigate choice overload and decision paralysis in maximizers. Investigate how coping mechanisms such as mindfulness affect post-purchase regret |
| Theoretical and managerial contributions | Research how modern digital environments exacerbate maximizing behaviors, particularly in task complexity and decision overload. Investigate the long-term cognitive and emotional effects of chronic maximizing, including regret and decision dissonance |
| Section | Research gap or direction |
|---|---|
| Mechanisms of maximizing | Explore how maximizers navigate the simultaneous activation of BIS and BAS in real-time decision-making. Investigate external factors like the decision-making context in modulating these systems |
| Antecedents and moderators of maximizing | Study how time pressure interacts with BIS sensitivity and task complexity in real-time decision-making. Explore the long-term effects of personality traits such as neuroticism on maximizing behavior |
| Consequences of maximizing | Examine how decision aids or simplifying decision environments could mitigate choice overload and decision paralysis in maximizers. Investigate how coping mechanisms such as mindfulness affect post-purchase regret |
| Theoretical and managerial contributions | Research how modern digital environments exacerbate maximizing behaviors, particularly in task complexity and decision overload. Investigate the long-term cognitive and emotional effects of chronic maximizing, including regret and decision dissonance |
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