Table 5.

Future research directions

SectionResearch gap or direction
Mechanisms of maximizingExplore how maximizers navigate the simultaneous activation of BIS and BAS in real-time decision-making. Investigate external factors like the decision-making context in modulating these systems
Antecedents and moderators of maximizingStudy how time pressure interacts with BIS sensitivity and task complexity in real-time decision-making. Explore the long-term effects of personality traits such as neuroticism on maximizing behavior
Consequences of maximizingExamine how decision aids or simplifying decision environments could mitigate choice overload and decision paralysis in maximizers. Investigate how coping mechanisms such as mindfulness affect post-purchase regret
Theoretical and managerial contributionsResearch how modern digital environments exacerbate maximizing behaviors, particularly in task complexity and decision overload. Investigate the long-term cognitive and emotional effects of chronic maximizing, including regret and decision dissonance

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