Main findings and implications
| Main findings | Theoretical implications | Managerial implications |
|---|---|---|
| Maximizers tend to engage in exhaustive information searches, leading to decision overload and post-purchase regret | Integrates social comparison, reinforcement sensitivity and cognitive dissonance theories to explain maximizing behavior’s emotional toll | Design decision aids that reduce choice overload for consumers prone to maximizing, enhancing satisfaction |
| Maximizing behavior is driven by cognitive, emotional and personal factors like frugality, subjective knowledge and neuroticism | Highlights gaps in understanding how emotional states and cognitive dispositions interact to shape maximizing tendencies | Develop marketing strategies that address post-purchase regret and provide reassurance to avoid product returns |
| The emotional and cognitive burden of maximizing can negatively impact well-being, contributing to stress, anxiety and decision fatigue | Proposes the need for longitudinal studies on the long-term cognitive dissonance and decision satisfaction among maximizers | Implement customer service initiatives that reduce decision stress, especially in complex purchasing environments |
| External factors such as task complexity and market cues exacerbate maximizing tendencies, influencing decision satisfaction | Calls for future research into coping strategies that reduce maximizing-related stress and cognitive overload | Create transparent marketing campaigns to foster brand loyalty among maximizers by managing their expectations |
| Main findings | Theoretical implications | Managerial implications |
|---|---|---|
| Maximizers tend to engage in exhaustive information searches, leading to decision overload and post-purchase regret | Integrates social comparison, reinforcement sensitivity and cognitive dissonance theories to explain maximizing behavior’s emotional toll | Design decision aids that reduce choice overload for consumers prone to maximizing, enhancing satisfaction |
| Maximizing behavior is driven by cognitive, emotional and personal factors like frugality, subjective knowledge and neuroticism | Highlights gaps in understanding how emotional states and cognitive dispositions interact to shape maximizing tendencies | Develop marketing strategies that address post-purchase regret and provide reassurance to avoid product returns |
| The emotional and cognitive burden of maximizing can negatively impact well-being, contributing to stress, anxiety and decision fatigue | Proposes the need for longitudinal studies on the long-term cognitive dissonance and decision satisfaction among maximizers | Implement customer service initiatives that reduce decision stress, especially in complex purchasing environments |
| External factors such as task complexity and market cues exacerbate maximizing tendencies, influencing decision satisfaction | Calls for future research into coping strategies that reduce maximizing-related stress and cognitive overload | Create transparent marketing campaigns to foster brand loyalty among maximizers by managing their expectations |
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