Table A4.

Variables used as consequences and their frequency in analyzed literature

Variables studied as consequences of maximizingTimes usedCluster
Pre-purchase information searches1Behavioral consequences
Satisfaction6Behavioral consequences
Choice overload3Behavioral consequences
Decision paralysis1Behavioral consequences
Potential returns2Behavioral consequences
Repeat purchases2Behavioral consequences
Word of mouth (WOM)2Behavioral consequences
Brand loyalty2Behavioral consequences
Decision difficulties2Cognitive consequences
Regret4Cognitive consequences
Cognitive load2Cognitive consequences
Counterfactual thinking3Cognitive consequences
Cognitive dissonance3Cognitive consequences
Anxiety2Affective consequences
Heightened frustration levels3Affective consequences
Optimism1Affective consequences
Well-being2Affective consequences
Stress1Affective consequences
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