Table 3 Drivers for benefit realisation... | Emerald Publishing

Table 3

Drivers for benefit realisation

Drivers for benefit realisation (selective coding)	Drivers’ antecedents for benefit realisation (axial coding)	Description	Representative quotes
Envisioning a common sustainable future	Engaging with people, not just organisations	Sustainable innovation requires looking to the future and having everyone involved on the same page. Benefits are shaped through their engagement, embracing their present needs, and developing the project according to their future interests	“We need to be on the same page to share what sustainability is and what we want to obtain. To benefits to realise, we engage people and possible future stakeholders” [Int.14] “The key aspect is to engage with people rather than just organisations. You need someone in the potential beneficiary organisations who understands the future potential of your innovation. They are the promotor of your satellite-based solution” [Int 27]
	Starting small	Benefits realisations begin in the short term. Adopting sustainable innovation may be challenging, and it is necessary to start small. By decreasing adoption costs and resources required, stakeholders can experiment with innovative technology (e.g. satellite) and understand possible future benefits	“The benefits are realised when, in the short term, I can experiment with the technology and start a pilot. To make this happen, the technology has to be cheap and easy to use” [Int.31] “The advantage of starting small with the development of sustainable innovation is that you can easily pivot to meet the better needs of the beneficiaries or, over time, engage other actors who you haven’t engaged at the beginning” [Int 1]
	Making sustainable innovation tangible	Adopting tangible tools to help stakeholders understand present benefits and imagine future ones facilitates benefit realisation	“Envisioning the impacts and benefits of the projects at the beginning is fundamental. We typically create tools and platforms for monitoring renewable energy production. Our projects must have the environmental impact as the final goal, which will eventually generate revenues. We show it to stakeholders through images and collaborative tools” [Int.25] “We are developing an innovation to monitor forestry that intends to generate benefits in the long term for the environment and the society. Yet, we have to show municipalities how it works; we need to make them aware of the actual and potential benefits. Experimenting with them is probably one of the most effective ways to make it happen” [Int 40]
Opening to the project ecology	Experiencing favourable institutional context	The global shift towards sustainability and decarbonisation has brought about several benefits, including the implementation of environmental policies, energy policies, and carbon taxes. These elements favour benefit realisations	“In the energy sector, incentives for the wind energy market translate into opportunities for our space projects. The increase in wind farms leads to a growing demand for satellite-based monitoring and maintenance services” [Int.34] “The new EU common agriculture policy that demands farmers to adopt satellite for crop monitoring was disruptive. It pushed our sustainable innovation and forced farmers to engage with us” [Int 19]
	Exploiting public institution’s financial and knowledge support	The benefits of collaboration with public institutions favour the possibility of securing further investments for sustainable innovation, increasing the project organisation’s reputation and credibility, and guaranteeing multiple sectors' knowledge	“Receiving funding from public institutions to develop our projects is a significant advantage. This emerging support enables us to generate future benefits from our endeavours in the agriculture sector”. [Int. 15] “One of the key issues is to identify present and future beneficiaries. The space agency supported us by connecting us with a community of final users in the agriculture sector” [Int 23]
	Leveraging market sustainable-trends	Leveraging sustainability market trends drives demand for sustainable innovations, thus enhancing technology diffusion and long-term benefits	“The organic agriculture market has seen a significant rise in demand recently, driven by a global push for sustainable farming practices to reduce environmental impact. This creates a favourable environment for our projects to thrive and generate future benefits” [Int.02] “Energy companies must decarbonise their business. We are nowadays in the right time and place to develop sustainable innovation supporting them, and thus realising benefits” [Int 35]

Drivers for benefit realisation (selective coding)	Drivers’ antecedents for benefit realisation (axial coding)	Description	Representative quotes
Envisioning a common sustainable future	Engaging with people, not just organisations	Sustainable innovation requires looking to the future and having everyone involved on the same page. Benefits are shaped through their engagement, embracing their present needs, and developing the project according to their future interests	“We need to be on the same page to share what sustainability is and what we want to obtain. To benefits to realise, we engage people and possible future stakeholders” [Int.14]“The key aspect is to engage with people rather than just organisations. You need someone in the potential beneficiary organisations who understands the future potential of your innovation. They are the promotor of your satellite-based solution” [Int 27]
	Starting small	Benefits realisations begin in the short term. Adopting sustainable innovation may be challenging, and it is necessary to start small. By decreasing adoption costs and resources required, stakeholders can experiment with innovative technology (e.g. satellite) and understand possible future benefits	“The benefits are realised when, in the short term, I can experiment with the technology and start a pilot. To make this happen, the technology has to be cheap and easy to use” [Int.31]“The advantage of starting small with the development of sustainable innovation is that you can easily pivot to meet the better needs of the beneficiaries or, over time, engage other actors who you haven’t engaged at the beginning” [Int 1]
	Making sustainable innovation tangible	Adopting tangible tools to help stakeholders understand present benefits and imagine future ones facilitates benefit realisation	“Envisioning the impacts and benefits of the projects at the beginning is fundamental. We typically create tools and platforms for monitoring renewable energy production. Our projects must have the environmental impact as the final goal, which will eventually generate revenues. We show it to stakeholders through images and collaborative tools” [Int.25]“We are developing an innovation to monitor forestry that intends to generate benefits in the long term for the environment and the society. Yet, we have to show municipalities how it works; we need to make them aware of the actual and potential benefits. Experimenting with them is probably one of the most effective ways to make it happen” [Int 40]
Opening to the project ecology	Experiencing favourable institutional context	The global shift towards sustainability and decarbonisation has brought about several benefits, including the implementation of environmental policies, energy policies, and carbon taxes. These elements favour benefit realisations	“In the energy sector, incentives for the wind energy market translate into opportunities for our space projects. The increase in wind farms leads to a growing demand for satellite-based monitoring and maintenance services” [Int.34]“The new EU common agriculture policy that demands farmers to adopt satellite for crop monitoring was disruptive. It pushed our sustainable innovation and forced farmers to engage with us” [Int 19]
	Exploiting public institution’s financial and knowledge support	The benefits of collaboration with public institutions favour the possibility of securing further investments for sustainable innovation, increasing the project organisation’s reputation and credibility, and guaranteeing multiple sectors' knowledge	“Receiving funding from public institutions to develop our projects is a significant advantage. This emerging support enables us to generate future benefits from our endeavours in the agriculture sector”. [Int. 15]“One of the key issues is to identify present and future beneficiaries. The space agency supported us by connecting us with a community of final users in the agriculture sector” [Int 23]
	Leveraging market sustainable-trends	Leveraging sustainability market trends drives demand for sustainable innovations, thus enhancing technology diffusion and long-term benefits	“The organic agriculture market has seen a significant rise in demand recently, driven by a global push for sustainable farming practices to reduce environmental impact. This creates a favourable environment for our projects to thrive and generate future benefits” [Int.02]“Energy companies must decarbonise their business. We are nowadays in the right time and place to develop sustainable innovation supporting them, and thus realising benefits” [Int 35]

Source(s): Table by the authors