Specifications of the four archetypes of platform provider in CC
| Functionalist | Connector | Hedonist | Environmentalist | |
|---|---|---|---|---|
| Motives | Innovating and reacting to the market | Beneficial relationships | Adventure | Sustainability |
| Dominant values | Affordability | Social belonging | Joy | Environmentalism |
| Trust/safety | Quality | Uniqueness | Affordability | |
| Comfort | Self-development | Individuality | Trust/safety | |
| Simplicity | Expertism | Experience | Availability | |
| Quality | New Work | Comfort | Simplicity | |
| Availability | Experience | Discovery | Quality | |
| Industries | Commerce | Professional services | Fashion | Mobility |
| Mobility | Lifestyle | Lifestyle | Transportation | |
| Transportation | Education | Travel and tourism | Fashion | |
| Professional services | Real estate | |||
| Information Technology | ||||
| Activities | Creating trust and reducing risks | Building beneficial relationships | Create excitement | Resource smoothing |
| To strengthen altruistic behaviour |
| Functionalist | Connector | Hedonist | Environmentalist | |
|---|---|---|---|---|
| Motives | Innovating and reacting to the market | Beneficial relationships | Adventure | Sustainability |
| Dominant values | Affordability | Social belonging | Joy | Environmentalism |
| Trust/safety | Quality | Uniqueness | Affordability | |
| Comfort | Self-development | Individuality | Trust/safety | |
| Simplicity | Expertism | Experience | Availability | |
| Quality | New Work | Comfort | Simplicity | |
| Availability | Experience | Discovery | Quality | |
| Industries | Commerce | Professional services | Fashion | Mobility |
| Mobility | Lifestyle | Lifestyle | Transportation | |
| Transportation | Education | Travel and tourism | Fashion | |
| Professional services | Real estate | |||
| Information Technology | ||||
| Activities | Creating trust and reducing risks | Building beneficial relationships | Create excitement | Resource smoothing |
| To strengthen altruistic behaviour |
Source(s): Created by author
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