Descriptive statistics of the items used for the independent variables
| Min | Max | Mean | SD | |
|---|---|---|---|---|
| Exchange with customers | −3.90 | 0.82 | 0 | 1 |
| Knowledge about competitors | −3.44 | 1.66 | 0 | 1 |
| No. of channels used to collect information about competitors | 0 | 6 | 3.50 | 1.42 |
| Knowledge about strongest competitor | 1 | 6 | 4.80 | 1.11 |
| Professional information input | −2.97 | 1.47 | 0 | 1 |
| No. of channels used to collect information about customers | 0 | 7 | 3.80 | 1.89 |
| No. of channels used to collect Information about digital trends | 0 | 7 | 5.00 | 4.26 |
| Min | Max | Mean | SD | |
|---|---|---|---|---|
| −3.90 | 0.82 | 0 | 1 | |
| −3.44 | 1.66 | 0 | 1 | |
| No. of channels used to collect information about competitors | 0 | 6 | 3.50 | 1.42 |
| Knowledge about strongest competitor | 1 | 6 | 4.80 | 1.11 |
| −2.97 | 1.47 | 0 | 1 | |
| No. of channels used to collect information about customers | 0 | 7 | 3.80 | 1.89 |
| No. of channels used to collect Information about digital trends | 0 | 7 | 5.00 | 4.26 |
Note(s): Min.: minimum, Max.: maximum, SD: standard deviation
Source(s): Table by authors
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