Overview of the case studies
| Case study | Firm’s core business | Interviewee’s role | Number of transcript pages (single-spaced) |
|---|---|---|---|
| Firm 1 | Multifunctional agriculture farming: growing and processing organic and hydroponic products; agritourism; didactic farming | Entrepreneur/Owner | 9 |
| Firm 2 | Growing, processing, and selling mushrooms | Director of Operations and Sales | 9 |
| Firm 3 | Production of sustainable, organic wine (vertically integrated from vineyard to wine bottle) | Entrepreneur/Owner | 9 |
| Firm 4 | Growing olives; production and sales of olive oil | Chief Executive Officer | 12 |
| Firm 5 | Packaging and distribution of fresh and dried organic fruit and vegetables | Entrepreneur/Owner | 10 |
| Firm 6 | Production of sustainable wine | Technical Director/Enologist | 13 |
| Firm 7 | Production, processing, and sales of local organic vegetables and fruit | Entrepreneur/Owner | 9 |
| Firm 8 | Sales of spices and of dried fruit and vegetables | Head of Marketing | 13 |
| Firm 9 | Production and sales of baked goods (mostly biscuits and rusks) | Marketing Manager | 12 |
| Firm 10 | Growing of kiwi and production and sales of products derived from kiwi (e.g. kiwi vinegar) | Entrepreneur/Owner | 10 |
| Firm 11 | Production of bagged vegetables | Quality Director | 16 |
| Firm 12 | Provision of agriculture 4.0 solutions (i.e. crop monitoring system, through satellite images) | Agronomist | 10 |
| Firm 13 | Production of 100% plant-based ice cream | Co-founder | 11 |
| Case study | Firm’s core business | Interviewee’s role | Number of transcript pages (single-spaced) |
|---|---|---|---|
| Firm 1 | Multifunctional agriculture farming: growing and processing organic and hydroponic products; agritourism; didactic farming | Entrepreneur/Owner | 9 |
| Firm 2 | Growing, processing, and selling mushrooms | Director of Operations and Sales | 9 |
| Firm 3 | Production of sustainable, organic wine (vertically integrated from vineyard to wine bottle) | Entrepreneur/Owner | 9 |
| Firm 4 | Growing olives; production and sales of olive oil | Chief Executive Officer | 12 |
| Firm 5 | Packaging and distribution of fresh and dried organic fruit and vegetables | Entrepreneur/Owner | 10 |
| Firm 6 | Production of sustainable wine | Technical Director/Enologist | 13 |
| Firm 7 | Production, processing, and sales of local organic vegetables and fruit | Entrepreneur/Owner | 9 |
| Firm 8 | Sales of spices and of dried fruit and vegetables | Head of Marketing | 13 |
| Firm 9 | Production and sales of baked goods (mostly biscuits and rusks) | Marketing Manager | 12 |
| Firm 10 | Growing of kiwi and production and sales of products derived from kiwi (e.g. kiwi vinegar) | Entrepreneur/Owner | 10 |
| Firm 11 | Production of bagged vegetables | Quality Director | 16 |
| Firm 12 | Provision of agriculture 4.0 solutions (i.e. crop monitoring system, through satellite images) | Agronomist | 10 |
| Firm 13 | Production of 100% plant-based ice cream | Co-founder | 11 |
Source(s): Authors’ own work
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