Table 1 Hypothesis testing results for... | Emerald Publishing

Table 1

Hypothesis testing results for H3 to H5

Hypothesis	Relationship	Standard beta	SD	t-value	PIC LL	PCI UL	f ²	Results
H3	Narrative transportation → travel intention	0.321	0.066	4.999***	0.193	0.446	0.13	Supported
H4	Narrative transportation → perceived persuasiveness of promotional message	0.762	0.03	25.766***	0.697	0.813	1.383	Supported
H5	Perceived persuasiveness of promotional message → travel intention	0.544	0.064	8.273***	0.414	0.671	0.373	Supported

Hypothesis	Relationship	Standard beta	SD	t-value	PIC LL	PCI UL	f ²	Results
H3	Narrative transportation → travel intention	0.321	0.066	4.999***	0.193	0.446	0.13	Supported
H4	Narrative transportation → perceived persuasiveness of promotional message	0.762	0.03	25.766***	0.697	0.813	1.383	Supported
H5	Perceived persuasiveness of promotional message → travel intention	0.544	0.064	8.273***	0.414	0.671	0.373	Supported

Note(s): *p < 0.05; **p < 0.01; ***p < 0.001

Source(s): Authors’ own creation