Table A1

Questionnaire

CodeItem
NT1I could picture myself in the scene of the events described in the narrative
NT2I was mentally involved in the narrative while reading it
NT3I wanted to learn how the narrative ended
NT4The narrative affected me emotionally
NT5While viewing the narrative I had a vivid image of character in the story
NT6I had a vivid mental image of the story settings
PPE1This message will cause changes in my behaviour
PPE2This message causes me to make some changes in my behaviour
PPE3After viewing the message, I will make changes in my attitude
PPQ1This message is accurate
PPQ2This message is trustworthy
PPQ3I believe this message is true
PPC1This message has the potential to change user behaviour
PPC2This message has the potential to influence user behaviour
PPC3This message has the potential to inspire users
Ti1How aware are you of Sarawak as a suitable tourism destination for you?
Ti2What is your current desire to visit the promoted destination?
Ti3How likely are you to book a vacation to the promoted destination?
Ti4How interested are you in getting more information on travelling to the promoted destination?
Source(s): Authors’ own creation
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