Hypothesis testing results
| Hypothesis | Path | β | t | p | Decision |
|---|---|---|---|---|---|
| H1 | Attitude ← spirituality | 0.545 | 5.971 | *** | Accepted |
| H2 | Subjective norm ← spirituality | 0.604 | 6.514 | *** | Accepted |
| H3 | Attitude ← moral norms | 0.141 | 1.970 | 0.049 | Accepted |
| H4 | Subjective norm ← moral norms | −0.211 | −2.742 | 0.006 | Rejected |
| H5 | Visit intention ← attitude | 0.632 | 8.757 | *** | Accepted |
| H6 | Visit intention ← subjective norms | 0.181 | 3.545 | *** | Accepted |
| H7 | Visit intention ← PBC | 0.147 | 2.622 | 0.009 | Accepted |
| H8 | Visit intention ← habit | 0.190 | 3.755 | *** | Accepted |
| Hypothesis | Path | β | Decision | ||
|---|---|---|---|---|---|
| Attitude ← spirituality | 0.545 | 5.971 | *** | Accepted | |
| Subjective norm ← spirituality | 0.604 | 6.514 | *** | Accepted | |
| Attitude ← moral norms | 0.141 | 1.970 | 0.049 | Accepted | |
| Subjective norm ← moral norms | −0.211 | −2.742 | 0.006 | Rejected | |
| Visit intention ← attitude | 0.632 | 8.757 | *** | Accepted | |
| Visit intention ← subjective norms | 0.181 | 3.545 | *** | Accepted | |
| Visit intention ← PBC | 0.147 | 2.622 | 0.009 | Accepted | |
| Visit intention ← habit | 0.190 | 3.755 | *** | Accepted |
Note(s):
***p < 0.001, β = beta, t = t-values, p = p-value, PBC = perceived behavioural control
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