Table 1 Factors of push, pull and... | Emerald Publishing

Table 1

Factors of push, pull and mooring effects in online switching behavior

Authors	Push effect	Pull effect	Mooring effect	DV	Research context
Chang et al. (2014)	Dissatisfaction, regret	Alternative attractiveness	Switching cost	S.I.	Social networking sites
Cao et al. (2020)	Social presence	Referent network size, relative ease of use	Affective commitment, switching costs, habit	SI	Bloggers' switching toward microblogging
Hsieh et al. (2012)	Weak connection, writing anxiety	Enjoyment, relative usefulness, relative ease of use	Switching costs Past experience	S.B.	Blogging service
Hou et al. (2011)	Low enjoyment, low satisfaction, perceptions of insufficient participants	Alternative attractiveness	Switching costs, social relationship, need for variety Prior switching experience	S.I.	Online game service
Hou and Shiau (2020)	Enjoyment, satisfaction, system quality	Alternative attractiveness, critical mass, peer influence	N/A	SI	Facebook to Instagram migration
Loh et al. (2021)	Monetary value	Alternative attractiveness	Switching costs, trust Perceived security and privacy, traditional payment habit	S.I.	Mobile payment
Sun et al. (2017)	Dissatisfaction, fatigue	Alternative attractiveness, subjective norm	Switching costs, habit Affective commitment	S.I.	Mobile instant message (M.I.M.)
Tang and Chen (2020)	Information quality and service quality dissatisfaction, person brand unfit	Alternative attractiveness	Unfollowing costs	S.I.	Brand microblog users' unfollowing intention
Yoon and Lim (2021)	Dissatisfaction	Perceived usefulness	Switching cost, low IT innovativeness	S.I.	Online banking

Authors	Push effect	Pull effect	Mooring effect	DV	Research context
Chang et al. (2014)	Dissatisfaction, regret	Alternative attractiveness	Switching cost	S.I.	Social networking sites
Cao et al. (2020)	Social presence	Referent network size, relative ease of use	Affective commitment, switching costs, habit	SI	Bloggers' switching toward microblogging
Hsieh et al. (2012)	Weak connection, writing anxiety	Enjoyment, relative usefulness, relative ease of use	Switching costsPast experience	S.B.	Blogging service
Hou et al. (2011)	Low enjoyment, low satisfaction, perceptions of insufficient participants	Alternative attractiveness	Switching costs, social relationship, need for varietyPrior switching experience	S.I.	Online game service
Hou and Shiau (2020)	Enjoyment, satisfaction, system quality	Alternative attractiveness, critical mass, peer influence	N/A	SI	Facebook to Instagram migration
Loh et al. (2021)	Monetary value	Alternative attractiveness	Switching costs, trustPerceived security and privacy, traditional payment habit	S.I.	Mobile payment
Sun et al. (2017)	Dissatisfaction, fatigue	Alternative attractiveness, subjective norm	Switching costs, habitAffective commitment	S.I.	Mobile instant message (M.I.M.)
Tang and Chen (2020)	Information quality and service quality dissatisfaction, person brand unfit	Alternative attractiveness	Unfollowing costs	S.I.	Brand microblog users' unfollowing intention
Yoon and Lim (2021)	Dissatisfaction	Perceived usefulness	Switching cost, low IT innovativeness	S.I.	Online banking

Source(s): Authors’ own work