Table 1 Overview of factors included in...

Table 1

Overview of factors included in the model and their quality criteria

Constructs	Items	Factor loading⁺	Eigenvalue	Cronbach's α	CR	AVE
RESOURCES	Average business practices score	0.860	2.327	0.849	0.906	0.761
	Credit access	0.766
	Mean of RESOURCES	0.982
SOCIAL	Group membership in generic local groups	0.547	2.104	0.654	0.791	0.513
	Number of other sources of general information at the local level	0.818
	Number of sources of market and agricultural information at the local level**	0.393
	Mean of SOCIAL	0.987
VERTICAL	Forge tight relationships with five major trading partners or less	0.671	3.145	0.695	0.812	0.503
	Forge relational contract – long-term informal relationship without written contracts	0.769
	Sold to COMACO^ϯ	0.160
	Sold to Government	0.676
	Mean of VERTICAL	0.995
HORIZONTAL	Membership in cooperative associations	0.967	2.224	0.712	0.767	0.511
	Information from cooperative associations	0.297
	Market information from cooperative association	0.260
	Mean of HORIZONTAL	0.992
LATERAL	Access to agricultural extension service	0.880	2.000	0.717	0.847	0.666
	Access to NGOs	0.475
	Mean of LATERAL	0.999
EASTERN	Eastern province	1	1	1	1	1
MUCHINGA	Muchinga province	1	1	1	1	1
EDUC	University education	1	1	1	1	1
PERFORMANCE	Stated maize quantity supplied	0.906	2.069	0.929	0.950	0.828
	Revealed value of maize supplied	0.942
	Stated income from maize	0.804
	Mean of PERFORMANCE	0.979
POWER	There is unequal bargaining/negotiating power between you and your customers	0.703	3.065	0.833	0.884	0.610
	Some farmers supply large quantities of your crops to the market	0.785
	Some people have a very high reputation in your farming business	0.746
	Certain actors understand the business idea or interactions with customers better	0.625
	Mean of POWER	0.997
TRUST	In contact with your customers, you never had the feeling of being misled	1	1	1	1	1

Constructs	Items	Factor loading⁺	Eigenvalue	Cronbach's α	CR	AVE
RESOURCES	Average business practices score	0.860	2.327	0.849	0.906	0.761
	Credit access	0.766
	Mean of RESOURCES	0.982
SOCIAL	Group membership in generic local groups	0.547	2.104	0.654	0.791	0.513
	Number of other sources of general information at the local level	0.818
	Number of sources of market and agricultural information at the local level**	0.393
	Mean of SOCIAL	0.987
VERTICAL	Forge tight relationships with five major trading partners or less	0.671	3.145	0.695	0.812	0.503
	Forge relational contract – long-term informal relationship without written contracts	0.769
	Sold to COMACO^ϯ	0.160
	Sold to Government	0.676
	Mean of VERTICAL	0.995
HORIZONTAL	Membership in cooperative associations	0.967	2.224	0.712	0.767	0.511
	Information from cooperative associations	0.297
	Market information from cooperative association	0.260
	Mean of HORIZONTAL	0.992
LATERAL	Access to agricultural extension service	0.880	2.000	0.717	0.847	0.666
	Access to NGOs	0.475
	Mean of LATERAL	0.999
EASTERN	Eastern province	1	1	1	1	1
MUCHINGA	Muchinga province	1	1	1	1	1
EDUC	University education	1	1	1	1	1
PERFORMANCE	Stated maize quantity supplied	0.906	2.069	0.929	0.950	0.828
	Revealed value of maize supplied	0.942
	Stated income from maize	0.804
	Mean of PERFORMANCE	0.979
POWER	There is unequal bargaining/negotiating power between you and your customers	0.703	3.065	0.833	0.884	0.610
	Some farmers supply large quantities of your crops to the market	0.785
	Some people have a very high reputation in your farming business	0.746
	Certain actors understand the business idea or interactions with customers better	0.625
	Mean of POWER	0.997
TRUST	In contact with your customers, you never had the feeling of being misled	1	1	1	1	1

Note(s): CR=Composite reliability. AVE = Average variance extracted. ϮCOMACO denotes Community Markets for Conservation – an organization with a market-driven approach for conservation in the study area. COMACO provides major markets for rural farmers and rewards them for conserving their natural resources. ⁺All the factor loadings are standardized and significant at p<10%. Factor loadings, Cronbach's α, CR and AVE are estimated from the PLS-SEM while eigenvalue is generated from the explorative factor analyses. **Cooperative membership and information sources from trading partners were omitted due to potential collinearity problems

Source(s): Authors' elaboration based on PLS-SEM estimations

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