2 × 2 × 2 experiment design
| Chatbot | Anthropomorphism | Non-anthropomorphism |
|---|---|---|
| Transparent | Group 1 | Group 3 |
| Non-transparent | Group 2 | Group 4 |
| Sales campaign | Anthropomorphism | Non-anthropomorphism |
| Transparent | Group 6 | Group 8 |
| Non-transparent | Group 5 | Group 7 |
| Anthropomorphism | Non-anthropomorphism | |
|---|---|---|
| Group 1 | Group 3 | |
| Group 2 | Group 4 | |
| Anthropomorphism | Non-anthropomorphism | |
| Group 6 | Group 8 | |
| Group 5 | Group 7 |
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