Measurements of core constructs
| Measurement/items | Item-total correlation | Cronbach’s alpha |
|---|---|---|
| Perceived social presence (adapted from Kumar and Benbasat, 2006) | 0.926 | |
| Regarding the content in the previous images, I had a sense of… | ||
| Humanity | 0.795 | |
| Personalness | 0.721 | |
| Sociability | 0.809 | |
| Human warmth | 0.877 | |
| Human sensitivity | 0.831 | |
| Trust (adapted from Benbasat and Wang, 2005) | 0.944 | |
| The other party who provides me information through text in the previous images | ||
| Competence | ||
| Is an expert in assessing my situation | 0.739 | |
| Has good knowledge about insurance | 0.719 | |
| Considers my needs and preferences about insurance | 0.816 | |
| Is a real expert in insurance products | 0.771 | |
| Benevolence | ||
| Puts my interests first. | 0.798 | |
| Keeps my interests in mind. | 0.824 | |
| Wants to understand my needs and preferences | 0.784 | |
| Integrity | ||
| Provides unbiased product recommendations | 0.666 | |
| Is honest | 0.791 | |
| Possesses integrity | 0.804 | |
| Purchase Intention (adapted from (Hevval et al., 1998) | ||
| I would buy the insurance product of vitality prime… | 0.971 | |
| The probability is high | 0.938 | |
| My willingness to buy is high | 0.944 | |
| I feel confident in buying | 0.924 | |
| I would consider buying soon | 0.900 | |
| Measurement/items | Item-total correlation | Cronbach’s alpha |
|---|---|---|
| 0.926 | ||
| Regarding the content in the previous images, I had a sense of… | ||
| Humanity | 0.795 | |
| Personalness | 0.721 | |
| Sociability | 0.809 | |
| Human warmth | 0.877 | |
| Human sensitivity | 0.831 | |
| 0.944 | ||
| The other party who provides me information through text in the previous images | ||
| Is an expert in assessing my situation | 0.739 | |
| Has good knowledge about insurance | 0.719 | |
| Considers my needs and preferences about insurance | 0.816 | |
| Is a real expert in insurance products | 0.771 | |
| Puts my interests first. | 0.798 | |
| Keeps my interests in mind. | 0.824 | |
| Wants to understand my needs and preferences | 0.784 | |
| Provides unbiased product recommendations | 0.666 | |
| Is honest | 0.791 | |
| Possesses integrity | 0.804 | |
| I would buy the insurance product of vitality prime… | 0.971 | |
| The probability is high | 0.938 | |
| My willingness to buy is high | 0.944 | |
| I feel confident in buying | 0.924 | |
| I would consider buying soon | 0.900 | |
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