Table 2

Top 10 documents of Metaverse in tourism and hospitality

NoPublicationScopeCitationTotal link strength
1Marasco et al. (2018) Role of virtual technologies in destination management135310
2Errichiello et al. (2019) A cluster analysis on wearable virtual reality technology in museum marketing75303
3Kim and Hall (2019) Virtual reality tourism and hedonic motivation model188294
4Flavián et al. (2019a) Integration of virtual reality devices into tourists77278
5Kim et al. (2020a) Consumer behavior in virtual reality tourism through stimulus-organism-response framework470276
6Fan et al. (2022) A meta-analysis of tourism experience through augmented/virtual reality applications90267
7Flavián et al. (2019b) Customer experience trough metaverse451256
8Flavián et al. (2021) Guests’ emotions and engagement through virtual reality83239
9Lee et al. (2020a) Behavioral intention on the quality of virtual reality85237
10Lee et al. (2020b) Virtual reality in museums and tourist immersive experience143233

Source(s): Authors’ own creation/own work

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