Table 3

Bibliographic coupling analysis on Metaverse in tourism and hospitality

Cluster No and colorCluster labelNumber of publicationsRepresentative publication
1 (red)Tourism mobilities and association with metaverse technology16Hyun and O'Keefe (2012), Hannam et al. (2014), Lee et al. (2012) 
2 (green)Tourists' experience in cultural and heritage sites using metaverse technology15Tom Dieck and Jung (2017), Han et al. (2018), Chung et al. (2018) 
3 (blue)Transformation of the digital landscape through Metaverse15Dwivedi et al. (2023), Gursoy et al. (2022), Buhalis et al. (2023) 
4 (yellow)Tourists’ motivation to adopt virtual reality9Kim et al. (2020b), Li and Chen (2019) 

Source(s): Authors’ own creation/own work

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