Table 2

Incumbent Firm's sensing, seizing, and transforming activities

ActivityDescriptionWho and what
SensingSensing and scanning: Top management reviewed the environment for threats and opportunities
Augmenting and learning: The incumbent firm incorporated internal and external experts for search activities and subordinate scenario analyses
Deduction: Strategy shifted toward an agile transformation agenda
Top management
Constant research activities, continuous learning, and interpretation
SeizingAllocating resources: Top Management allocated €700 million to fund the agile transformation
Mobilizing: Top management introduced the ACC for employees to commence working in projects in an agile environment
Initiative on a divisional level
Employees as key driver
Importance of management in making informed decisions, operationalizing, and communicating goals
Transforming
  1. Expanding and scaling:

  2. The ACC serves as the key accelerator for producing agile teams that are reintegrated into the organizational setup

  3. Organizational network structures have to be established to achieve the same standard

  4. Transforming requires rethinking beyond structures, organizational functions, management practices such as budgeting, incentives, and measurement systems and resolving biases from the previous standard of work

Activation of internal and external change agents
Repeated entrenchment of best practices and key learning in organizational structures
Holistic transformation

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