Table 1. MOA and social marketing tools... | Emerald Publishing

Table 1.

MOA and social marketing tools applicability

MOA			Tools available
Motivation	Opportunity	Ability	Education	Marketing	Law
Yes	Yes	Yes	X
Yes	Yes	No	X	X
Yes	No	Yes		X
Yes	No	No	X	X
No	Yes	Yes			X
No	Yes	No	X	X	X
No	No	Yes		X	X
No	No	No	X	X	X

Source(s):

Adapted from Rothschild (1999, p. 31)