Table 3. Respondent demographics...

Table 3.

Respondent demographics

Variable	Categories	%
Age (years) 31.29 (6.89)	18–24	13.7
	25–40	72.7
	41–55	7.7
	56+	0.8
Gender	Male	49.5
	Female	50.5
Family size (number of family members)	1	0.7
3.50 (0.863)	2	4.4
	3	56.7
	4	21.6
	5	15.8
	6+	0.7
Approximate monthly income of family	Less than 5,000 yuan	3.1
15,000–19,999 yuan	5,000–7,999 yuan	8.3
	8,000–9,999 yuan	10.6
	10,000–14,999 yuan	20.6
	15,000–19,999 yuan	19.8
	20,000–24,999 yuan	14.6
	25,000–29,999 yuan	9.0
	30,000–34,999 yuan	5.7
	35,000–39,999 yuan	2.8
	40,000–44,999 yuan	2.0
	45,000–49,999 yuan	0.8
	50,000 yuan and above	2.9
Number of distinct dishes ordered	1–5	30.1
7.0 (2.67)	6–10	60.4
	11–15	8.8
	16–20	0.6
	21+	0.1
Number of net dishes ordered (1.0 large, 0.5 small)	0.5–5	43.6
5.89 (2.11)	6–10	53.1
	11–15	3.1
Total amount spent on the meal in yuan	30–180 yuan	9.3
354.917 (127.31)	210–360 yuan	56.5
	390–540 yuan	27.6
	570–720 yuan	5.7
	720 yuan +	0.6
Percentage of small dishes overall (758 respondents that could order small dishes) 57.45 (23.81)	0.08–20	7.9
	20.1–40	19.7
	40.1–60	26.6
	60.1–80	28.2
	80.1–100	17.7

Variable	Categories	%
Age (years)31.29 (6.89)	18–24	13.7
	25–40	72.7
	41–55	7.7
	56+	0.8
Gender	Male	49.5
	Female	50.5
Family size (number of family members)	1	0.7
3.50 (0.863)	2	4.4
	3	56.7
	4	21.6
	5	15.8
	6+	0.7
Approximate monthly income of family	Less than 5,000 yuan	3.1
15,000–19,999 yuan	5,000–7,999 yuan	8.3
	8,000–9,999 yuan	10.6
	10,000–14,999 yuan	20.6
	15,000–19,999 yuan	19.8
	20,000–24,999 yuan	14.6
	25,000–29,999 yuan	9.0
	30,000–34,999 yuan	5.7
	35,000–39,999 yuan	2.8
	40,000–44,999 yuan	2.0
	45,000–49,999 yuan	0.8
	50,000 yuan and above	2.9
Number of distinct dishes ordered	1–5	30.1
7.0 (2.67)	6–10	60.4
	11–15	8.8
	16–20	0.6
	21+	0.1
Number of net dishes ordered (1.0 large, 0.5 small)	0.5–5	43.6
5.89 (2.11)	6–10	53.1
	11–15	3.1
Total amount spent on the meal in yuan	30–180 yuan	9.3
354.917 (127.31)	210–360 yuan	56.5
	390–540 yuan	27.6
	570–720 yuan	5.7
	720 yuan +	0.6
Percentage of small dishes overall (758 respondents that could order small dishes) 57.45 (23.81)	0.08–20	7.9
	20.1–40	19.7
	40.1–60	26.6
	60.1–80	28.2
	80.1–100	17.7

Note(s): The numbers reported under each variable is their overall mean and standard deviation

Source(s): Authors’ own creation

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