Table A1. List of informants Category... | Emerald Publishing

Table A1.

List of informants

Category and role	Interview code	Organization type	Year of experience in managerial roles	Product involved in blockchain project
*Consortium*
Vice president	IC1	Consortium	12 years	Orange
Director	IC2	Consortium	13 years	Balsamic vinegar
*Producer*
Marketing vice-president	IP3	Producer	12 years	Mozzarella cheese
Chief innovation officer	IP4	Producer	16 years	Pasta
International sales vice-president	IP5	Producer	22 years	Pistachios
*Supplier*
President	IS6	Supplier	over 20 years	Onions
*Retail chain*
Head of quality supply chain	IT7	Retail chain	over 20 years	Eggs
Sales director	IT8	Retail chain	18 years	Cheese
Marketing director	IT9	Retail chain	over 20 years	Ham
*Consultancy firms involved in blockchain projects of brands*
Head of agriculture and environment practice	IA10	Consultancy firm	13 years	Orange
Partner	IA11	Consultancy firm	14 years	Mozzarella cheese

Category and role	Interview code	Organization type	Year of experience in managerial roles	Product involved in blockchain project
Consortium
Vice president	IC1	Consortium	12 years	Orange
Director	IC2	Consortium	13 years	Balsamic vinegar
Producer
Marketing vice-president	IP3	Producer	12 years	Mozzarella cheese
Chief innovation officer	IP4	Producer	16 years	Pasta
International sales vice-president	IP5	Producer	22 years	Pistachios
Supplier
President	IS6	Supplier	over 20 years	Onions
Retail chain
Head of quality supply chain	IT7	Retail chain	over 20 years	Eggs
Sales director	IT8	Retail chain	18 years	Cheese
Marketing director	IT9	Retail chain	over 20 years	Ham
Consultancy firms involved in blockchain projects of brands
Head of agriculture and environment practice	IA10	Consultancy firm	13 years	Orange
Partner	IA11	Consultancy firm	14 years	Mozzarella cheese

Source(s): Authors’ own work