Table 1

Most cited document in brand advocacy research

RankAuthorsTitleYearJournalCitationsCitation per year
1Stokburger-Sauer N.; Ratneshwar S.; Sen S.Drivers of consumer-brand identification2012International Journal of Research in Marketing54441.85
2Keller E.Unleashing the power of word of mouth: Creating brand advocacy to drive growth2007Journal of Advertising Research21812.11
3Kemp E.; Childers C.Y.; Williams K.H.Place branding: Creating self-brand connections and brand advocacy2012Journal of Product and Brand Management15211.69
4Xie C.; Bagozzi R.P.; Grønhaug K.The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences2019Journal of Business Research13222
5Coelho A.; Bairrada C.; Peres F.Brand communities’ relational outcomes, through brand love2019Journal of Product and Brand Management11419
6Eelen J.; Özturan P.; Verlegh P.W.J.The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand2017International Journal of Research in Marketing11113.88
7Bilro R.G.; Loureiro S.M.C.; Guerreiro J.Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy2019Journal of Hospitality Marketing and Management10317.17
8Stokburger-Sauer N.E.The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy2011Tourism Management1027.29
9Palusuk N.; Koles B.; Hasan R.“All you need is brand love”: a critical review and comprehensive conceptual framework for brand love2019Journal of Marketing Management10116.83
10Wallace E.; Buil I.; De Chernatony L.Facebook friendship and brand advocacy2012Journal of Brand Management927.08

Source(s): By author

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